NCT07751406

Brief Summary

The goal of this randomized controlled trial is to test the efficacy of a dissonance induction intervention compared to a control group on tanning in 278 young adult tanners. The primary outcome will be tanning at 3-months. Secondary outcomes include tanning at 15-months and sunburn and sun protection use 3- and 15-months post-intervention. The main question it aims to answer is whether the intervention reduces tanning and sunburns and increases use of sunscreen among young adults who tan. Participants will be incentivized to develop sun safety and anti-tanning messaging for a social media campaign and to recruit their social ties to engage with those messages. They will then be asked to complete surveys on tanning and sun protection at baseline, 3-, and 15 months. They will also complete monthly surveys to report sunburns. The dissonance induction intervention is based on a highly effective and internationally disseminated eating disorder prevention program that has reached over 3.5 million people around the world.

Trial Health

65
Monitor

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Enrollment
278

participants targeted

Target at P75+ for not_applicable

Timeline
47mo left

Started Feb 2027

Longer than P75 for not_applicable

Status
not yet recruiting

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

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Study Timeline

Key milestones and dates

First Submitted

Initial submission to the registry

August 3, 2026

Completed
4 days until next milestone

First Posted

Study publicly available on registry

August 7, 2026

Completed
6 months until next milestone

Study Start

First participant enrolled

February 1, 2027

Expected
3.8 years until next milestone

Primary Completion

Last participant's last visit for primary outcome

November 30, 2030

Same day until next milestone

Study Completion

Last participant's last visit for all outcomes

November 30, 2030

Last Updated

August 7, 2026

Status Verified

August 1, 2026

Enrollment Period

3.8 years

First QC Date

August 3, 2026

Last Update Submit

August 3, 2026

Conditions

Keywords

ultraviolet radiationsun protectiontanning

Outcome Measures

Primary Outcomes (1)

  • tanning

    total number of self-reported outdoor and indoor tanning episodes

    3 months post-intervention

Secondary Outcomes (8)

  • tanning

    post-intervention (6 weeks)

  • tanning

    15 months post-intervention

  • sunburn

    3 months post-intervention

  • sunburn

    post-intervention (6 weeks)

  • sunburn

    15 months post-intervention

  • +3 more secondary outcomes

Study Arms (2)

Healthy Skin

EXPERIMENTAL

Participants will be incentivized to create, attract engagement to, and post social media content that argues for sun safety and against tanning in a 6-week social media campaign.

Behavioral: Healthy Skin

Healthy Lifestyle

ACTIVE COMPARATOR

Participants will be incentivized to create, attract engagement to, and post social media content that promotes exercise, healthy diet, sleep, and stress management in a 6-week social media campaign.

Behavioral: Healthy Lifestyle

Interventions

Healthy SkinBEHAVIORAL

Participants will be instructed to create up to 12 social media posts during the 6-week social media campaign (maximum of 2/week). Participants will receive incentives for the posts they create and be entered into a weekly contest based on the posts that attracted the most engagement on study feeds and their personal feeds. Participants will be instructed to create social media posts that encourage young adults like them to challenge the "tanned skin ideal" portrayed by the media, protect their skin from UVR, avoid tanning, use sun protection, and communicate body positivity. We will explain how tan ideals are perpetuated by the media, how the 'tan ideal' gets internalized and makes people feel worse about their bodies, how the focus on achieving a tan negatively impacts body satisfaction, and how body positivity pertains to all skin types. They will be encouraged to incorporate these ideas in their posts and to role model sun safety.

Healthy Skin

Participants will be instructed to create up to 12 social media posts during the 6-week social media campaign (maximum of 2/week). Participants will receive incentives for the posts they create and be entered into a weekly contest based on the posts that attracted the most engagement on study feeds and their personal feeds. Participants will be instructed to create social media posts that encourage young adults like them to consume a healthy diet (e.g., 5 servings of fruit and vegetables, eliminate sugary beverages), get moderate intensity exercise for 150 minutes per week, get 7-8 hours of sleep per night, and engage in stress management. They will receive guidance on healthy lifestyle targets and how these lifestyle behaviors prevent disease.They will be encouraged to incorporate these ideas in their posts and to role model these healthy lifestyle behaviors.

Healthy Lifestyle

Eligibility Criteria

Age18 Years - 30 Years
Sexall
Healthy VolunteersYes
Age GroupsAdult (18-64)

You may qualify if:

  • tanned indoors and/or outdoors at least 5 times in the past year (either intentionally or unintentionally)
  • have intentions of tanning indoors or outdoors in the next 6 months
  • regular social media users (i.e., logged into a social media platform on most days in the past 4 weeks)
  • is and plans to be a full time resident of one of the 12 states with average UV Index ≥5 between April-October (CA, AZ, TX, AL, AR, FL, GA, LA, MS, SC, NM, HI) during the study period.

You may not qualify if:

  • \<100 followers on at least 1 social media account
  • plans to move to a different state during study period

Contact the study team to confirm eligibility.

Sponsors & Collaborators

MeSH Terms

Conditions

Sunburn

Condition Hierarchy (Ancestors)

Photosensitivity DisordersSkin DiseasesSkin and Connective Tissue DiseasesBurnsWounds and Injuries

Study Officials

  • Sherry Pagoto, PhD

    University of Connecticut

    PRINCIPAL INVESTIGATOR

Central Study Contacts

Study Design

Study Type
interventional
Phase
not applicable
Allocation
RANDOMIZED
Masking
DOUBLE
Who Masked
INVESTIGATOR, OUTCOMES ASSESSOR
Masking Details
The statistician will mask data from the PI. The outcomes assessors will be masked to participant study condition.
Purpose
PREVENTION
Intervention Model
PARALLEL
Model Details: This is a two-arm randomized controlled trial
Sponsor Type
OTHER
Responsible Party
PRINCIPAL INVESTIGATOR
PI Title
Principal Investigator

Study Record Dates

First Submitted

August 3, 2026

First Posted

August 7, 2026

Study Start (Estimated)

February 1, 2027

Primary Completion (Estimated)

November 30, 2030

Study Completion (Estimated)

November 30, 2030

Last Updated

August 7, 2026

Record last verified: 2026-08

Data Sharing

IPD Sharing
Will share

Even though the final dataset will be de-identified prior to release for sharing, participant social media posts will not be made available to protect their privacy. We will make the data and associated documentation available to users only under a data-sharing agreement that provides for: (1) a commitment to using the data only for research purposes and not to identify any individual participant; (2) a commitment to securing the data using appropriate computer technology; and (3) a commitment to destroying or returning the data after analyses are completed. Datasets will be stored with encryption and will be shared only after verification of IRB approval is obtained.

Shared Documents
STUDY PROTOCOL, SAP, ICF