The Abuse Liability of IQOS Heated Tobacco Products Among Adults Who Smoke
Studying User Sensory Experiences and Smoking Behavior of IQOS Heated Tobacco Products to Improve Harm Reduction Among Adult Cigarette Smokers
4 other identifiers
interventional
30
1 country
1
Brief Summary
This clinical trial aims to evaluate user sensory experiences and smoking behavior when using IQOS heated tobacco products (HTPs) among adults who smoke cigarettes.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at below P25 for not_applicable
Started Jul 2026
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
June 26, 2026
CompletedStudy Start
First participant enrolled
July 1, 2026
CompletedFirst Posted
Study publicly available on registry
July 7, 2026
CompletedPrimary Completion
Last participant's last visit for primary outcome
July 1, 2027
ExpectedStudy Completion
Last participant's last visit for all outcomes
October 1, 2027
July 7, 2026
June 1, 2026
1 year
June 26, 2026
July 6, 2026
Conditions
Outcome Measures
Primary Outcomes (10)
Product Appeal
Participants will complete the Appeal and Sensory Quality questionnaire. This questionnaire will ask participants to rate each study product for appeal characteristics such as liking, willingness to use again, flavor intensity, pleasantness of taste, etc. on a scale of 0 (not at all) - 100 (extremely). Higher scores indicate greater liking, willingness to use again, flavor intensity, etc.
Minute 5 of product use session, Minute 35 of product use session, Minute 60 of product use session
Product Sensory Attributes
Participants will rate sensory attributes using the Appeal and Sensory Quality questionnaire. This questionnaire will ask participants to rate each study product for sensory attributes such as harshness, coolness, sweetness, etc. on a scale of 0 (not at all) - 100 (extremely). Higher scores indicate greater harshness, coolness, sweetness, etc.
Minute 5 of product use session, Minute 35 of product use session, Minute 60 of product use session
Economic demand breakpoint
The price point at which a participant is no longer willing to pay for a stick of the study product will be determined by using a cigarette purchase task questionnaire.
Minute 60 of product use session
Satisfaction and psychological reward
Satisfaction and psychological reward of study product use will be measured by the Modified Cigarette Evaluation Questionnaire (mCEQ). The mCEQ asks questions relating to satisfaction of using the study product on a scale from 0 (Not at all) - 6 (Extremely).
Minute 5 of product use session, Minute 35 of product use session, Minute 60 of product use session
Abuse Liability Via Puff Topography - Total Smoking Time
Will be measured with a topography device that records frequency, duration, and flow rate of cigarette puffs. These measures are combined to inform overall cigarette puff behavior.
Minute 60 of product use session
Abuse Liability Via Puff Topography - Average Puff Duration
Will be measured with a topography device that records frequency, duration, and flow rate of cigarette puffs. These measures are combined to inform overall cigarette puff behavior.
Minute 60 of product use session
Abuse Liability Via Puff Topography - Average Flow Rate
Will be measured with a topography device that records frequency, duration, and flow rate of cigarette puffs. These measures are combined to inform overall cigarette puff behavior.
Minute 60 of product use session
Abuse Liability Via Puff Topography - Average Inter-Puff Interval
Will be measured with a topography device that records frequency, duration, and flow rate of cigarette puffs. These measures are combined to inform overall cigarette puff behavior.
Minute 60 of product use session
Abuse Liability Via Puff Topography - Average Puff Volume
Will be measured with a topography device that records frequency, duration, and flow rate of cigarette puffs. These measures are combined to inform overall cigarette puff behavior.
Minute 60 of product use session
Craving/withdrawal
Nicotine withdrawal and craving symptoms will be measured using the Minnesota Nicotine Withdrawal Scale (MNWS)
Minute 0 before product use session, Minute 5 of product use session, Minute 35 of product use session, minute 60 of product use session
Secondary Outcomes (5)
Spirometry FEV1
Minute 0 before start of product use session and minute 60 of product use session
Spirometry FVC
Minute 0 before start of product use session, Minute 60 of product use session
Spirometry FEV1/FVC
Minute 0 before start of product use session, Minute 60 of product use session
Used filter count
Minute 60 of product use session
Harm Perception
Minute 60 of product use session
Study Arms (2)
Arm I (IQOS HeatSticks, Usual Brand Cigarette [UBC])
OTHERParticipants use IQOS HeatSticks (flavor matched to their usual cigarette) ad lib over 60 minutes during laboratory visit 1. At least forty-eight hours later, participants smoke their UBC ad lib over 60 minutes during laboratory visit 2.
Arm II (UBC, IQOS HeatSticks)
OTHERParticipants smoke their UBC ad lib over 60 minutes during laboratory visit 1. At least forty-eight hours later, participants use IQOS HeatSticks (flavor matched to their usual cigarette) ad lib over 60 minutes during laboratory visit 2.
Interventions
Use IQOS HeatSticks (flavor matched to the participant's usual cigarette)
Smoke UBC
Eligibility Criteria
You may qualify if:
- Adults 21-65 years
- Adults who smoke (defined as ≥ 5 days weekly use of either menthol or non-menthol cigarettes over the past 3 months)
- Willing to provide informed consent and abstain from using nicotine products 12 hours before each visit
- Willing to bring UBC to each study visit
- Read, write and speak English
You may not qualify if:
- Current use of other non-combustible nicotine products (e.g., electronic \[e\]-cigarettes, HTPs; \[defined as ≥ 5 days weekly use in the past 30 days\])
- Planning to quit nicotine use and/or use of any smoking cessation medication in the past 30 days
- Current diagnosis of any lung diseases (e.g., asthma, cystic fibrosis, or chronic obstructive pulmonary disease)
- Self-reported unstable or significant psychiatric conditions (past/stable conditions will be allowed)
- History of cardiac event or distress within the past 3 months
- Deaf, hard of hearing, or have a severe motor disability
- Are currently pregnant, planning to become pregnant, or breastfeeding (urine pregnancy test will be completed at each visit throughout the study)
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
Ohio State University Comprehensive Cancer Center
Columbus, Ohio, 43210, United States
Related Links
Study Officials
- PRINCIPAL INVESTIGATOR
Alayna P Tackett, PhD
Ohio State University Comprehensive Cancer Center
Central Study Contacts
The Ohio State University Comprehensive Cancer Center
CONTACT
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- NONE
- Purpose
- OTHER
- Intervention Model
- CROSSOVER
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Principal Investigator
Study Record Dates
First Submitted
June 26, 2026
First Posted
July 7, 2026
Study Start
July 1, 2026
Primary Completion (Estimated)
July 1, 2027
Study Completion (Estimated)
October 1, 2027
Last Updated
July 7, 2026
Record last verified: 2026-06
Data Sharing
- IPD Sharing
- Will not share