NCT07686276

Brief Summary

Continuous levels of hazardous alcohol consumption (i.e., 14 or more units per week) is one of the leading risk factors of ill health and early mortality, contributing to around 9,809 deaths a year in the UK. The aim of the present research is to test the effect of helping people to reward themselves when they have successfully reduced/abstained from their previous levels of alcohol consumption. Each participant will be randomly allocated to one of two conditions. The trial requires 128 participants to perform a fully powered statistical analysis. The two conditions include: (1) a control condition (asked to form a plan to reduce/abstain from alcohol consumption), or (2) a weekly self-incentivising condition (asked to reward themselves at the end of each week that they have successfully reduced/abstained their previous levels of alcohol consumption). The main outcome measure will be units of alcohol consumed/not consumed, which will be self-reported at 1-week and 1-month follow-up time points.

Trial Health

87
On Track

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Enrollment
228

participants targeted

Target at P75+ for not_applicable

Timeline
Completed

Started May 2026

Shorter than P25 for not_applicable

Geographic Reach
1 country

1 active site

Status
completed

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

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Study Timeline

Key milestones and dates

Study Start

First participant enrolled

May 20, 2026

Completed
1 month until next milestone

Primary Completion

Last participant's last visit for primary outcome

June 21, 2026

Completed
Same day until next milestone

Study Completion

Last participant's last visit for all outcomes

June 21, 2026

Completed
9 days until next milestone

First Submitted

Initial submission to the registry

June 30, 2026

Completed
7 days until next milestone

First Posted

Study publicly available on registry

July 7, 2026

Completed
Last Updated

July 7, 2026

Status Verified

June 1, 2026

Enrollment Period

1 month

First QC Date

June 30, 2026

Last Update Submit

June 30, 2026

Conditions

Keywords

Behavioral: Self-incentive

Outcome Measures

Primary Outcomes (1)

  • Alcohol consumption

    Total units of alcohol consumed in last week

    Up to 1-month

Secondary Outcomes (4)

  • Alcohol use disorders identification test (AUDIT)

    Up to 1- month

  • Compliance to self-incentivise

    Up to 1-month

  • Frequency of self-incentivisation

    Up to 1-month

  • Self-incentives used

    Up to 1-month

Study Arms (2)

Behavioural: Self-incentive

EXPERIMENTAL

Weekly self-incentivising

Behavioral: Self-incentive

Plan

ACTIVE COMPARATOR

Control

Behavioral: Plan

Interventions

Self-incentiveBEHAVIORAL

Participants read a brief statement designed to encourage them to reduce/abstain from alcohol consumption (we would like you to plan to reduce/abstain your alcohol consumption). Participants are then asked to specify a self-incentive on which they could implement at the end of each week which they have been successful.

Behavioural: Self-incentive
PlanBEHAVIORAL

Participants read a brief statement designed to encourage them to reduce/abstain from alcohol consumption (we would like you to plan to reduce/abstain your alcohol consumption). Participants are then asked to form their plan.

Plan

Eligibility Criteria

Age18 Years+
Sexall
Healthy VolunteersYes
Age GroupsAdult (18-64), Older Adult (65+)

You may qualify if:

  • Aged 18 years or over
  • Able to understand written English
  • Competent to provide informed consent
  • Residing in the UK
  • Regularly consuming 14 units of alcohol or more at baseline

You may not qualify if:

  • Note aged 18 years old or over
  • Not able to understand written English
  • Not competent to provide informed consent
  • Not residing in the UK
  • Not regularly consuming 14 units of alcohol or more at baseline

Contact the study team to confirm eligibility.

Sponsors & Collaborators

Study Sites (1)

Lancaster University

Lancaster, United Kingdom

Location

MeSH Terms

Conditions

Health Behavior

Condition Hierarchy (Ancestors)

Behavior

Study Design

Study Type
interventional
Phase
not applicable
Allocation
RANDOMIZED
Masking
SINGLE
Who Masked
INVESTIGATOR
Purpose
PREVENTION
Intervention Model
PARALLEL
Sponsor Type
OTHER
Responsible Party
PRINCIPAL INVESTIGATOR
PI Title
Dr Emma Brown

Study Record Dates

First Submitted

June 30, 2026

First Posted

July 7, 2026

Study Start

May 20, 2026

Primary Completion

June 21, 2026

Study Completion

June 21, 2026

Last Updated

July 7, 2026

Record last verified: 2026-06

Locations