Instagram and Podcast Intervention for Breast Cancer Awareness and Screening

NCT07673588 | Not Yet Recruiting

• 1 other identifier: AU-HEM-BB-02
• Study Type: interventional
• Target: 180
• Locations: 0 countries
• Sites: N/A

Brief Summary

Breast cancer is the most common cancer among women worldwide. This randomized controlled trial aims to evaluate the effect of an Instagram- and podcast-based intervention on women's breast cancer awareness, health beliefs, and breast cancer screening behaviors among women aged 20-39 years.

Conditions

Breast Cancer; Breast Cancer Screening

Outcome Measures

Primary Outcomes (2)

• Breast Cancer Awareness Scale

  The Breast Cancer Awareness Measure assesses awareness of breast cancer symptoms, breast self-examination practices, and age-related risk perception. Total scores range from 0 to 3, with higher scores indicating greater breast cancer awareness.

  Assessments will be performed at baseline and Week 8.

• Champion's Health Belief Model Scale in Breast Cancer Screening

  The Champion's Health Belief Model Scale (CHBMS) for Breast Cancer Screening is a validated instrument used to assess health beliefs related to breast cancer screening. The Turkish version consists of six subscales: perceived susceptibility (3 items), perceived seriousness (6 items), health motivation (5 items), perceived benefits of breast self-examination (BSE) (4 items), perceived barriers to BSE (8 items), and BSE self-efficacy/confidence (10 items). Each subscale is evaluated separately, and no total score is calculated. Higher scores on the perceived susceptibility, perceived seriousness, health motivation, BSE benefits, and BSE self-efficacy/confidence subscales indicate stronger health beliefs, whereas higher scores on the BSE barriers subscale indicate greater perceived barriers to breast cancer screening and breast self-examination.

  Assessments will be performed at baseline and Week 8.

Secondary Outcomes (2)

• Breast Cancer Screening Behavior Questionnaire

  Assessments will be performed at baseline and Week 8.

• Participant Satisfaction (VAS)

  Assessed at Week 8.

Study Arms (2)

Instagram Group

EXPERIMENTAL

Participants will receive an 8-week Instagram-based breast cancer awareness intervention.

Other: Instagram-Based Breast Cancer Awareness Intervention

Instagram + Podcast Group

EXPERIMENTAL

Participants will receive an 8-week Instagram- and podcast-based breast cancer awareness intervention.

Other: Instagram-Podcast-Based Breast Cancer Awareness Intervention

Interventions

Instagram-Based Breast Cancer Awareness Intervention OTHER

Participants will follow the "Breast Health Academy" Instagram account and receive an 8-week Instagram-based breast cancer awareness intervention. Educational breast cancer awareness and screening content will be shared as posts and stories on Mondays, Wednesdays, and Saturdays. Reminder stories encouraging breast self-examination (BSE), such as "Do not forget to perform your monthly BSE" and "Remember to perform BSE this week," will be shared on Tuesdays, Thursdays, and Sundays. Stories will also be saved as highlights. No content will be shared on Fridays, and all posts and stories will be published at the same time each day.

Instagram Group

Instagram-Podcast-Based Breast Cancer Awareness Intervention OTHER

Participants will follow the "Breast Health Academy Plus" Instagram account and receive an 8-week Instagram- and podcast-based breast cancer awareness intervention. Educational breast cancer awareness and screening content will be shared as posts and stories on Mondays, Wednesdays, and Saturdays. Reminder stories encouraging breast self-examination (BSE) will be shared on Tuesdays, Thursdays, and Sundays and saved as highlights. In addition, one educational podcast episode developed for the intervention will be delivered weekly via Instagram direct message every Friday. All content will be provided at the same time each day throughout the intervention period.

Instagram + Podcast Group

Eligibility Criteria

• Age: 20 Years - 39 Years
• Sex: female
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64)

You may qualify if:

• Women aged 20-39 years
• Able to read and write Turkish
• Turkish citizens
• Have an active Instagram account and access it at least once daily
• No previous diagnosis of cancer
• Willing to participate and provide informed consent

You may not qualify if:

• No access to a smartphone with the Instagram application
• Visual, hearing, or cognitive impairment that may prevent participation in the intervention
• Withdrawal Criteria:
• Failure to complete the assigned podcast sessions during the intervention period
• Participant request to withdraw from the study at any time

Sponsors & Collaborators

• Ankara University: lead

MeSH Terms

Conditions

Breast Neoplasms

Condition Hierarchy (Ancestors)

Neoplasms by Site; Neoplasms; Breast Diseases; Skin Diseases; Skin and Connective Tissue Diseases

Study Officials

• Baise Bicav

  Yüksek İhtisas University

  PRINCIPAL INVESTIGATOR

• Zehra Bicav

  Yüksek İhtisas University

  PRINCIPAL INVESTIGATOR

• Sevinç Kutlutürkan

  Ankara University

  STUDY DIRECTOR

• Filiz Ünal Toprak

  Saglik Bilimleri Universitesi

  STUDY DIRECTOR

Central Study Contacts

Baise BİCAV

CONTACT

0 312 329 10 10; baisebicav@gmail.com

Zehra BİCAV

CONTACT

0 312 329 10 10

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: DOUBLE
• Who Masked: PARTICIPANT, OUTCOMES ASSESSOR
• Purpose: SCREENING
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Lecturer PhD

Study Record Dates

• First Submitted: June 23, 2026
• First Posted: June 29, 2026
• Study Start: July 1, 2026
• Primary Completion (Estimated): October 1, 2026
• Study Completion (Estimated): December 1, 2026
• Last Updated: July 2, 2026

Record last verified: 2026-07

Data Sharing

• IPD Sharing: Will not share