Pilot Study of Communication for Dual Users of Cigarettes and E-cigarettes

NCT07599462 | Recruiting

• 2 other identifiers: 25-2560K01CA253234
• Study Type: interventional
• Target: 90
• Locations: 1 country
• Sites: 1

Brief Summary

The study is a pilot test of effectiveness of communication campaign ads on interest in quitting combustible cigarettes and e-cigarettes. Over the course of 5 weeks, participants are sent ads that are designed to encourage quitting and then answer surveys.

Conditions

Tobacco Products; Cigarettes; Electronic Cigarettes

Keywords

dual use; tobacco cesation; communication campaign

Outcome Measures

Primary Outcomes (1)

• Cigarette quit intention

  A three question scale of interest in quitting cigarettes: How \[interested are you in quitting / likely are you to quit / much do you intend to quit\] smoking cigarettes in the next 6 months? 4 point response scale.

  Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35)

Secondary Outcomes (5)

• E-cigarette quit intention

  Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35)

• Cigarette quit attempts

  Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35)

• E-cigarette quit attempts

  Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35)

• Forgoing cigarettes

  Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35)

• Forgoing e-cigarettes

  Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35)

Study Arms (2)

Simultaneous quit messages

EXPERIMENTAL

Participants in this arm receive messages encouraging them to quit both cigarettes and e-cigarettes at the same time.

Other: communication

Sequential quit messages

EXPERIMENTAL

Participants in this arm receive messages encouraging them to quit cigarettes first, followed by e-cigarettes.

Other: communication

Interventions

communication OTHER

Participants view an image that is an ad designed to encourage them to quit their use of cigarettes and e-cigarettes.

Also known as: advertising

Sequential quit messages; Simultaneous quit messages

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: No
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• use cigarettes every day or some days
• use e-cigarettes every day or some days
• age 18 or older
• ability to read and answer questions in English

You may not qualify if:

• under age 18

Sponsors & Collaborators

• UNC Lineberger Comprehensive Cancer Center: lead
• National Cancer Institute (NCI): collaborator

Study Sites (1)

Recruitment is online and national, using existing Qualtrics survey panels

Chapel Hill, North Carolina, 27599, United States

RECRUITING

Related Links

• University of North Carolina Lineberger Comprehensive Cancer Center Clinical Trials

MeSH Terms

Conditions

Vaping

Interventions

Advertising

Condition Hierarchy (Ancestors)

Smoking; Behavior

Intervention Hierarchy (Ancestors)

Marketing; Commerce; Technology, Industry, and Agriculture

Central Study Contacts

M. Justin Byron, PhD

CONTACT

919-966-3292; jbyron@unc.edu

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: May 14, 2026
• First Posted: May 20, 2026
• Study Start: April 24, 2026
• Primary Completion (Estimated): June 1, 2026
• Study Completion (Estimated): June 1, 2026
• Last Updated: May 20, 2026

Record last verified: 2026-05

Locations

US (1)