Mechanisms Behind Benefits Framing
1 other identifier
interventional
100,000
1 country
1
Brief Summary
This study evaluates the effectiveness of different message framings used to encourage uptake of preventive dental check-ups. Patients will be randomized to receive one of several WhatsApp messages offering a full preventive dental check-up, which vary in message length and in how the benefits of the check-up are described.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jan 2026
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
January 22, 2026
CompletedStudy Start
First participant enrolled
January 26, 2026
CompletedPrimary Completion
Last participant's last visit for primary outcome
February 28, 2026
CompletedStudy Completion
Last participant's last visit for all outcomes
May 1, 2026
CompletedFirst Posted
Study publicly available on registry
May 14, 2026
CompletedMay 14, 2026
January 1, 2026
1 month
January 22, 2026
May 6, 2026
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Preventive Dental appointment scheduling
Whether the patient schedules a preventive dental check-up
Within 7 days of receiving the WhatsApp message
Secondary Outcomes (3)
Preventive Dental appointment attendance
Within 30 days of receiving the WhatsApp message
Interest in scheduling
Within 7 days of receiving the WhatsApp message
Any dental appointment scheduling
Within 7 days of receiving the WhatsApp message
Study Arms (4)
Basic Outreach Message
ACTIVE COMPARATORBasic dental appointment message
Expanded Neutral Outreach Message
EXPERIMENTALExpanded neutral dental appointment message
Expanded Generic Benefit Outreach Message
EXPERIMENTALExpanded generic benefit dental appointment message
Expanded Specific Benefit Outreach Message
EXPERIMENTALExpanded specific benefit dental appointment message
Interventions
Patients receive a short WhatsApp message encouraging them to schedule a preventive dental check-up
Patients receive an expanded WhatsApp message encouraging them to schedule a preventive dental check-up, which adds neutral words to the Basic Outreach Message without introducing new information.
Patients receive an expanded WhatsApp message encouraging them to schedule a preventive dental check-up, emphasizing general benefits of doing so.
Patients receive one of four expanded WhatsApp messages encouraging them to schedule a preventive dental check-up that highlights specific benefits related to dental health or appearance, with patients randomly assigned to one of the four variants.
Eligibility Criteria
You may qualify if:
- Patients aged 18 and above
- Have a valid mobile phone number that can receive WhatsApp messages, recorded in the hospital network's patient database
- Attended a non-dental medical appointment the day before the intended contact day OR have a non-dental medical appointment within the week after the intended contact day
- Have not been contacted in the past two months about preventive dental checkups
- Have not attended a dental appointment at the hospital network in the past 6 months
- Note: The partnering clinic agreed to run the study until a concurrent experiment registered at NCT07121673 is finished. The investigators aim to reach 100,000 patients by then, but the final sample size will vary depending on the actual outreach efforts by the end of the study period.
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
Partnering clinic network
Santiago, Chile
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- DOUBLE
- Who Masked
- PARTICIPANT, CARE PROVIDER
- Purpose
- HEALTH SERVICES RESEARCH
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
January 22, 2026
First Posted
May 14, 2026
Study Start
January 26, 2026
Primary Completion
February 28, 2026
Study Completion
May 1, 2026
Last Updated
May 14, 2026
Record last verified: 2026-01
Data Sharing
- IPD Sharing
- Will not share
IPD will not be shared due to restrictions in the data use agreement with the partnering clinic network, which prohibits public dissemination of patient-level data.