Piloting the Incentivized Text-Based Adherence Game Intervention.
iTAG
Piloting a Mobile Adherence Game With Economic Incentives for Young People With HIV in Ghana
1 other identifier
interventional
20
1 country
1
Brief Summary
This project will develop and test a novel intervention to improve HIV treatment adherence among young adults with HIV who attend an HIV clinic in Kumasi, Ghana. The intervention is called incentivized Text-Based Adherence Game (iTAG). It is delivered solely via text messages and includes many advanced features including a point system that rewards participants for responding to texts, a scoreboard that compares participants' progress with each other, and messages on a range of health and HIV-related topics. To evaluate iTAG, we will recruit 20 young people, ages 18-24, with HIV (YPWH) to complete 90 days worth of intervention text messages. Before and after receiving iTAG messages, they will complete computer assessments used to measure HIV medication adherence as well as other factors believed to be influence adherence such as social support. By examining participants score from before and after receiving the intervention, and by talking with participants after they receive the intervention, we hope to understand whether iTAG is acceptable to YPWH and could potential lead to improvements in their HIV treatment adherence.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at below P25 for not_applicable
Started May 2025
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
May 16, 2025
CompletedFirst Submitted
Initial submission to the registry
August 4, 2025
CompletedFirst Posted
Study publicly available on registry
August 11, 2025
CompletedPrimary Completion
Last participant's last visit for primary outcome
November 30, 2025
CompletedStudy Completion
Last participant's last visit for all outcomes
May 30, 2026
ExpectedAugust 11, 2025
July 1, 2025
7 months
August 4, 2025
August 4, 2025
Conditions
Outcome Measures
Primary Outcomes (2)
3-item measure of antiretroviral therapy (ART) adherence
This 3-item self-report survey measure assesses recent ART adherence (Wilson et al., 2016). Wilson, I. B., Lee, Y., Michaud, J., Fowler Jr, F. J., \& Rogers, W. H. (2016). Validation of a new three-item self-report measure for medication adherence. AIDS and Behavior, 20(11), 2700-2708.
30 days
HIV viral load
This measure is the biological assessment HIV viral load via blood draw. Consistent with prior studies, viral load will be statistically transformed (log10) to correct for skewness.
Viral load testing must have been performed in past 3 months for the baseline assessment and in the past month for the 3-month follow-up assessment.
Study Arms (1)
iTAG
EXPERIMENTALParticipants in this arm receive the iTAG intervention.
Interventions
Participants in this intervention start by receiving a brief (15 minute) in-person standard-of-care counseling session focused on increasing their knowledge of HIV treatment adherence and strategies to improve adherence. Following this session, they will then receive daily or less frequent text messages (SMS) over the course of three months. Messages are primary two-way, automated, and have preprogrammed response options. Message content includes HIV medication reminders, motivational messages, information on topics relevant to HIV treatment (e.g., HIV disclosure) in the form of quizzes, opportunities to reach out for support from clinic staff or peer mentors, and game-based messages including story messages, a weekly scoreboard, point system progress, and peer interactions.
Eligibility Criteria
You may qualify if:
- Between ages 18-24
- In treatment for HIV at our recruitment site
- Read English and speak English or a language spoken by clinic staff
- On ART medication
- Own a mobile phone
- Evidence of recent ART non-adherence
- Evidence of a detectable viral load in the past 3 months
You may not qualify if:
- Physically or cognitively impaired
- Participation in another ART adherence intervention
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
Komfo Anokye Teaching Hospital
Kumasi, Ghana
Central Study Contacts
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- NA
- Masking
- NONE
- Purpose
- PREVENTION
- Intervention Model
- SINGLE GROUP
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
August 4, 2025
First Posted
August 11, 2025
Study Start
May 16, 2025
Primary Completion
November 30, 2025
Study Completion (Estimated)
May 30, 2026
Last Updated
August 11, 2025
Record last verified: 2025-07