The Impact Of Media, Socioeconomic And Psychological Factors, Adoption Of Aesthetic Technology & CS

NCT07049354 | Active Not Recruiting DMC

• 1 other identifier: MSAHSW/Batch-Fall23/912
• Study Type: observational
• Target: 130
• Locations: 1 country
• Sites: 1

Brief Summary

"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.

Conditions

Psychology, Social

Outcome Measures

Primary Outcomes (1)

• self administered questioner

  self administered quesioner with catogerical values to access the physocological stress

  12 Months

Eligibility Criteria

• Age: 18 Years - 50 Years
• Sex: female
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64)
• Sampling Method: Non-Probability Sample

Study Population

The study employs a cross-sectional survey method to assess how media exposure, psychological motivations, and socio-economic factors influence the adoption of cosmetic surgery and aesthetic technologies among women in Punjab, Pakistan. A total of 130 women, aged 18 to 50, from Lahore, Faisalabad, and Multan were selected using convenience sampling. Data was collected through a structured and validated questionnaire covering demographics, media engagement, financial status, and self-perception.

You may qualify if:

• Women aged 18 to 50 years.
• Permanent residents of Punjab, Pakistan.
• Active users of social media platforms such as Instagram, TikTok, and Facebook.
• Regular consumers of cosmetic or beauty-related content on social media (e.g., following beauty influencers, engaging with posts about aesthetic procedures)

You may not qualify if:

• Participants will be excluded if they:
• Do not use social media.
• Fall outside the 18-50 age range.
• Have professional affiliations with the cosmetic industry, including cosmetic surgeons, beauty product marketers, or aesthetic practitioners, to minimize potential bias.

Sponsors & Collaborators

• Superior University: lead

Study Sites (1)

Urban and semi-urban areas

Lahore, Punjab Province, Pakistan

Location

Study Design

• Study Type: observational
• Observational Model: CASE CONTROL
• Time Perspective: RETROSPECTIVE
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Principal Investigator

Study Record Dates

• First Submitted: June 25, 2025
• First Posted: July 3, 2025
• Study Start: March 17, 2025
• Primary Completion: September 1, 2025
• Study Completion: February 28, 2026
• Last Updated: July 3, 2025

Record last verified: 2025-06

Data Sharing

• IPD Sharing: Will not share

Locations

PA (1)