NCT06932718

Brief Summary

Smoking cessation (SC) interventions using behavioral economics mainly focus on financial incentives, which were used to change health behaviors by utilizing a reward system to enhance long-term maintenance. Incentives have been demonstrated to enhance SC across various populations with moderate effects. Interventions for smoking cessation characterized by financial incentives focus primarily on the potential for monetary gain rather than loss. Changing the motivational strategy to combine disclosing losses with providing financial incentives may increase the effectiveness of financial consequence-based smoking cessation interventions. Thus, this study aims to test, by a 2-arm RCT, the effectiveness of an intervention of which includes mobile phone-based intervention combined with small incentive and smoking cessation in workplaces in Hong Kong; identify facilitators and barriers of successful policy implementation and quitting; examine and evaluate the company environment and their policies in promoting smoking cessation.

Trial Health

77
On Track

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Enrollment
328

participants targeted

Target at P75+ for not_applicable

Timeline
12mo left

Started Mar 2025

Typical duration for not_applicable

Geographic Reach
1 country

1 active site

Status
recruiting

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

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Study Timeline

Key milestones and dates

Study Progress54%
Mar 2025Apr 2027

Study Start

First participant enrolled

March 18, 2025

Completed
23 days until next milestone

First Submitted

Initial submission to the registry

April 10, 2025

Completed
7 days until next milestone

First Posted

Study publicly available on registry

April 17, 2025

Completed
1.7 years until next milestone

Primary Completion

Last participant's last visit for primary outcome

December 20, 2026

Expected
4 months until next milestone

Study Completion

Last participant's last visit for all outcomes

April 30, 2027

Last Updated

April 17, 2025

Status Verified

March 1, 2025

Enrollment Period

1.8 years

First QC Date

April 10, 2025

Last Update Submit

April 10, 2025

Conditions

Outcome Measures

Primary Outcomes (1)

  • Biochemical validation of smoking status

    Biochemical validated abstinence (exhaled CO level \<4 ppm or a positive salivary cotinine test)

    6-month

Secondary Outcomes (4)

  • Self-reported 7-day point prevalence quit rate

    1-, 3- and 12-month

  • Biochemical validation of smoking status

    12-month

  • Self-reported reduction cigarette rate

    1-, 3-, 6- and 12-month

  • Self-reported use of nicotine replacement therapy (NRT)

    1-, 3-, 6- and 12-month

Study Arms (2)

Intervention

EXPERIMENTAL

Personalized chat-based support and nicotine replacement therapy sampling (NRT-S) for continued smokers at 6 months for intervention group

Behavioral: General health talkBehavioral: Personalized chat-based interactionsBehavioral: Phone follow-up/counselling serviceDrug: Mailed nicotine replacement therapy (NRT)Other: Small incentive

Control

PLACEBO COMPARATOR

Regular text-based support and nicotine replacement therapy sampling (NRT-S) for continued smokers at 6 months for control group

Behavioral: General health talkBehavioral: Phone follow-up/counselling serviceDrug: Mailed nicotine replacement therapy (NRT)Behavioral: Text message

Interventions

Health talk provided information about hazards of tobacco (active smoking, second- and third-hand smoke), benefits of quitting smoking and methods to quit smoking.

ControlIntervention

Individual chat-based interactions for 3 months consist of 2 parts. The first part includes regular messages via instant messages (IM). These messages will serve as probes for real-time chat-based support in which more details explanations and motivation to encourage quitting due to financial reasons. The second part includes real-time psycho-behavioral intervention delivered by trained cessation counsellors using health economic principles on behavioral change to motivate smokers to quit. The conversation is based on participants' socio-demographic characteristics, smoking habit at baseline, and updated smoking status and mental health status assessed during online conversation and the baseline questionnaire.

Intervention

The intervention outcomes and participants' smoking status will be followed up regularly via telephone interviews (15 - 30 minutes).

ControlIntervention

Full course of NRT treatment (10 weeks) will be provided to all participants who are still smoking at 6-month follow-up and request, or willing to use NRT after advice from counsellors. Medications will be mailed from the smoking cessation clinics.

ControlIntervention
Text messageBEHAVIORAL

Regular messages will be sent twice per month within 3 months. These messages covers simple cessation advice and reminders for follow-ups.

Control

Positive incentive was reported to be effective in reducing smoking. Participants in the intervention group will receive HK$ 100 at 3-month follow-up. HK$ 500 will be provided to successful quitters confirmed by biochemical validation at 6 months. A total of HK$ 600 maximum will be rewarded to the participants. The amount of the incentive is comparable to other community events on smoking cessation in Hong Kong. Of note, all smokers who reported quitting, completed and passed the biochemical validation of quitting had been offered HK$ 500 in the past rounds and will also be adopted in this round.

Intervention

Eligibility Criteria

Age18 Years+
Sexall
Healthy VolunteersYes
Age GroupsAdult (18-64), Older Adult (65+)

You may qualify if:

  • Hong Kong residents aged 18 or above
  • Current smoking cigarettes or alternative tobacco products daily with an exhaled carbon monoxide level ≥4 ppm or a positive salivary cotinine test
  • Able to communicate in Cantonese/Mandarin and read Chinese
  • Able to use instant messaging tool (e.g. WhatsApp) for communication.
  • Stay in Hong Kong during the intervention and follow-up periods (12 months)

You may not qualify if:

  • Smokers who are psychologically or physically unable to communicate
  • Currently following other SC program(s)
  • Having used NRT for the past month
  • Having severe angina, serious cardiac arrhythmias and hypertension
  • Have acute myocardial event in the past month
  • Being pregnant or providing breastfeeding

Contact the study team to confirm eligibility.

Sponsors & Collaborators

Study Sites (1)

School of Nursing, The University of Hong Kong

Hong Kong, Hong Kong

RECRUITING

MeSH Terms

Conditions

Smoking Cessation

Condition Hierarchy (Ancestors)

Health BehaviorBehavior

Study Officials

  • Man Ping Wang

    The University of Hong Kong

    PRINCIPAL INVESTIGATOR

Central Study Contacts

Study Design

Study Type
interventional
Phase
not applicable
Allocation
RANDOMIZED
Masking
NONE
Purpose
HEALTH SERVICES RESEARCH
Intervention Model
PARALLEL
Sponsor Type
OTHER
Responsible Party
PRINCIPAL INVESTIGATOR
PI Title
Professor

Study Record Dates

First Submitted

April 10, 2025

First Posted

April 17, 2025

Study Start

March 18, 2025

Primary Completion (Estimated)

December 20, 2026

Study Completion (Estimated)

April 30, 2027

Last Updated

April 17, 2025

Record last verified: 2025-03

Data Sharing

IPD Sharing
Will not share

Locations