NCT06707935

Brief Summary

The present study aims to examine the effectiveness of descriptive social norm nudges and pictorial social norm nudges in improving mental health help-seeking intention compared to educational information.

Trial Health

75
On Track

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Enrollment
540

participants targeted

Target at P75+ for not_applicable

Timeline
3mo left

Started Dec 2024

Typical duration for not_applicable

Geographic Reach
1 country

1 active site

Status
active not recruiting

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

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Study Timeline

Key milestones and dates

Study Progress88%
Dec 2024Dec 2026

First Submitted

Initial submission to the registry

November 25, 2024

Completed
2 days until next milestone

First Posted

Study publicly available on registry

November 27, 2024

Completed
4 days until next milestone

Study Start

First participant enrolled

December 1, 2024

Completed
1.7 years until next milestone

Primary Completion

Last participant's last visit for primary outcome

August 31, 2026

Completed
4 months until next milestone

Study Completion

Last participant's last visit for all outcomes

December 31, 2026

Expected
Last Updated

September 16, 2026

Status Verified

September 1, 2026

Enrollment Period

1.7 years

First QC Date

November 25, 2024

Last Update Submit

September 15, 2026

Conditions

Keywords

co-designnudgebehavioural economicsmental healthhelp-seeking

Outcome Measures

Primary Outcomes (2)

  • Subjective norms toward mental health help-seeking

    Subjective norms toward mental health help-seeking will be measured by six items adapted from the validated Chinese version of the TPB questionnaire (C-TPB) . The three items will measure descriptive norms describing what society, in general, does when facing mental health challenges, and the other three items will measure social norms describing what the significant others of the participant would do. Responses will be rated on a 6-point Likert scale, with higher scores indicating higher levels of subjective norms about mental health help-seeking.

    Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

  • Mental health help-seeking intention

    Mental health help-seeking intention will be measured on a 3-item subscale of C-TPB. Responses will be rated on a 6-point Likert scale, with higher scores indicating higher levels of help-seeking intention.

    Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

Secondary Outcomes (6)

  • Perceived behavioural control

    Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

  • Help-seeking attitude

    Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

  • Perceived barriers to help-seeking

    Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

  • Depressive symptoms

    Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

  • Anxiety symptoms

    Baseline (T0), post-intervention (T1, two weeks after T0), and to 12 weeks after the baseline (T2)

  • +1 more secondary outcomes

Study Arms (3)

Descriptive social norm nudges

EXPERIMENTAL

Participants receive messages with social norm nudges presented in the word form.

Behavioral: Descriptive social norm nudges

Pictorial social norm nudges

EXPERIMENTAL

Participants receive messages with social norm nudges presented in graphic form.

Behavioral: Pictorial social norm nudges

Active control

ACTIVE COMPARATOR

Participants receive messages with generic mental health knowledge or information.

Behavioral: Service as usual

Interventions

A set of messages with descriptive social norm nudges sent to participants.

Descriptive social norm nudges

A set of messages with pictorial social norm nudges sent to participants.

Pictorial social norm nudges

Traditional mental health education information disseminated to participants.

Active control

Eligibility Criteria

Age60 Years+
Sexall
Healthy VolunteersYes
Age GroupsAdult (18-64), Older Adult (65+)

You may qualify if:

  • aged 60 years or above at the time of the baseline assessment
  • have no severe mental disorder or cognitive impairment
  • have no severe visual impairment
  • be able to read Chinese
  • have a smartphone with an instant communication application to receive text and images

You may not qualify if:

  • have severe difficulty in reading and communication
  • show imminent suicidal risk at any stage of the study

Contact the study team to confirm eligibility.

Sponsors & Collaborators

Study Sites (1)

The Hong Kong Polytechnic University

Hong Kong, Hong Kong

Location

Related Publications (1)

  • Liu T, Liu KHK, Leung DKY, Zhang W, Kwok WW, Wong GHY, Lum TYS. Using Co-Designed Norm-Based Nudges to Promote Mental Health Help-Seeking Intentions Among Older Adults: Protocol for a Randomized Controlled Trial. JMIR Res Protoc. 2026 Jul 21;15:e103455. doi: 10.2196/103455.

MeSH Terms

Conditions

Psychological Well-Being

Condition Hierarchy (Ancestors)

Personal SatisfactionBehavior

Study Officials

  • Tianyin Liu, PhD

    The Hong Kong Polytechnic University

    PRINCIPAL INVESTIGATOR

Study Design

Study Type
interventional
Phase
not applicable
Allocation
RANDOMIZED
Masking
NONE
Purpose
PREVENTION
Intervention Model
PARALLEL
Sponsor Type
OTHER
Responsible Party
PRINCIPAL INVESTIGATOR
PI Title
Assistant Professor

Study Record Dates

First Submitted

November 25, 2024

First Posted

November 27, 2024

Study Start

December 1, 2024

Primary Completion

August 31, 2026

Study Completion (Estimated)

December 31, 2026

Last Updated

September 16, 2026

Record last verified: 2026-09

Data Sharing

IPD Sharing
Will not share

Locations