Effects of Nicotine Pouch Characteristics on Perceptions and Behavior
Effect of Product Characteristics on the Appeal and Sensory Attributes of Nicotine Pouches
2 other identifiers
interventional
72
1 country
2
Brief Summary
There is a growing sector of modern tobacco-free oral nicotine pouches that are federally regulated as non-medicinal nicotine/tobacco products. While nicotine pouches employ marketing approaches that may attract current tobacco users, such as marketing themes connoting minimal harm, information on the long-term health effects of nicotine pouches is lacking. nicotine pouches may appeal to younger adults because they are available in similar product characteristics (e.g., nicotine concentration, protonated nicotine) that many younger people prefer to use in e-cigarettes. In addition, nicotine pouches may be of particular interest to younger adult e-cigarette users because these products can be used discreetly where vaping is not allowed, which may translate into an increased likelihood of becoming dual users of e-cigarettes and nicotine pouches. Indeed, approximately 15% young adults who used e-cigarettes in the past 30 days were past 30-day nicotine pouch users. Manufacturers of modern nicotine pouches use acid additives to lower pH, which changes nicotine from a free-base to a protonated nicotine, resulting in improved appeal and sensory experience and higher abuse liability. Thus, nicotine concentration and pH in modern nicotine pouches should be focal targets for regulatory policies. Evidence is also lacking on mechanisms mediating differences in product appeal and abuse liability of nicotine pouches across products varying in nicotine concentration and pH level. The scientific objective of this research is to assess the effect of variation in nicotine concentration in nicotine pouches and its interaction effect with pH level on the proximal outcomes of relevance to the U.S. Food and Drug Administration regulation: sensory attributes and product appeal among younger adults who use nicotine pouches in the past 30 days (current dual users of nicotine pouches and e-cigarettes and/or combustible cigarettes will be eligible) and are unmotivated to quit nicotine use. This innovative project proposes to conduct a double-blind within-subject randomized study in which participants (N = 72) will administer nicotine pouches varied by nicotine concentration (e.g., 3 vs 6 mg) and pH (e.g., 8.5 or greater vs. less than 8.5) to achieve the project aim: to evaluate the effects of nicotine concentration and pH on subjective product appeal and sensory attributes of nicotine pouches. The findings of this proposed research will provide the U.S. Food and Drug Administration with new evidence necessary to inform regulatory restrictions on product characteristics and constituents of nicotine pouches, which may put young adults at risk of using a novel class of oral nicotine products.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P50-P75 for not_applicable
Started Oct 2024
Shorter than P25 for not_applicable
2 active sites
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
August 29, 2024
CompletedFirst Posted
Study publicly available on registry
September 19, 2024
CompletedStudy Start
First participant enrolled
October 31, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
July 31, 2025
CompletedStudy Completion
Last participant's last visit for all outcomes
July 31, 2025
CompletedDecember 6, 2024
September 1, 2024
9 months
August 29, 2024
December 3, 2024
Conditions
Outcome Measures
Primary Outcomes (1)
Subjective Appeal and sensory experience
Self-report measures of product appeal (e.g., liking, disliking, willingness to use again) and sensory attributes (e.g., sweetness, smoothness, bitterness, harshness) will be completed following the nicotine pouch administration.
During the 3-hour experimental session, participant will self-administer 4 nicotine pouches, each with a 5-minute administration period. There will a 40-minute inter-product rest interval.
Study Arms (4)
Nicotine pouch containing high nicotine (6-8mg)
EXPERIMENTALParticipants will self-administer a nicotine pouch containing 6-8mg nicotine.
Nicotine pouch containing low nicotine (3-4mg)
PLACEBO COMPARATORParticipants will self-administer a nicotine pouch containing 3-4mg nicotine.
Nicotine pouch with low pH (less than 8.5)
EXPERIMENTALParticipants will self-administer a nicotine pouch with low pH (less than 8.5).
Nicotine pouch with high pH (8.5 or greater)
PLACEBO COMPARATORParticipants will self-administer a nicotine pouch with high pH (8.5 or greater).
Interventions
Participants will self-administer an experimenter-provided nicotine pouch
Eligibility Criteria
You may qualify if:
- Adults age 21-35 years old.
- Current nicotine pouch users (used nicotine pouches in the past 30 days). Current dual users of nicotine pouches and e-cigarettes and/or combustible cigarettes will be eligible.
- Positive cotinine test via saliva test strip.
- Unmotivated to quit nicotine use.
- English language competency (read and speak English). The instruments used have not been translated and/or validated for other languages.
You may not qualify if:
- Intention to quit nicotine use in the next 30 days.
- Current pregnancy or breastfeeding (urine pregnancy test will be conducted during the orientation session).
- History of stroke, seizures, high blood pressure (hypertension), heart disease/problems, lung disease/lung problems, or cardiovascular disease contraindications for nicotine.
- People under 21 years will be excluded to correspond with the legal age for purchasing tobacco products in the United States. Special subject populations will not be recruited.
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (2)
University of Southern California
Los Angeles, California, 90032, United States
University of Southern California - Clinical Sciences Building
Los Angeles, California, 90033, United States
Study Officials
- PRINCIPAL INVESTIGATOR
Dae Hee Han, PhD
University of Southern California
Central Study Contacts
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- PARTICIPANT
- Purpose
- OTHER
- Intervention Model
- CROSSOVER
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Postdoctoral Fellow
Study Record Dates
First Submitted
August 29, 2024
First Posted
September 19, 2024
Study Start
October 31, 2024
Primary Completion
July 31, 2025
Study Completion
July 31, 2025
Last Updated
December 6, 2024
Record last verified: 2024-09