Positive Education Through Social Media to Reduce Negative Stereotypes Towards Old Age

NCT06574243 | Completed

• 1 other identifier: U1111-1311-9233
• Study Type: observational
• Target: 109
• Locations: 1 country
• Sites: 1

Brief Summary

Introduction and Objectives: To assess the effectiveness of positive psychoeducation regarding aging, disseminated through social media channels, in mitigating negative stereotypes. Additionally, we aim to explore any potential associations between various sociodemographic variables and the prevalence of negative stereotypes towards the elderly. Methods: This quasi-experimental study involved an experimental group comprising subjects who underwent a 7-day intervention. The study aimed to evaluate any alterations in negative stereotypes towards aging both before and after the intervention. The intervention consisted of daily publication of positive messages about aging on a social media account. Two questionnaires were used: one collecting sociodemographic variables and the Questionnaire for Evaluating Negative Stereotypes towards Aging. Snowball sampling through social media was employed, with 109 subjects completing the study.

Conditions

Ageism

Keywords

healthy aging; ageism; negative stereotypes; social media.

Outcome Measures

Primary Outcomes (1)

• Reduce negative stereotypes towards older people by viewing positive messages on social networks and subsequent analysis using the CENVE questionnaire

  We use for this study two Google Forms questionnaires designed for pre- and post-assessment. There are two sections: sociodemographic data Negative Stereotypes towards Old Age Questionnaire (CENVE). The post-intervention evaluation included a new questionon the frequency with which the participant had followed the intervention. The intervention consisted of daily positive messages about aging posted on an Instagram account. The primary objective of this study was to analyze whether positive education about aging disseminated through social media could reduce negative stereotypes towards older adults. We collected data on the participants' engagement with the intervention and measure if the participants had lower scores on CENVE than before the intervention.

  7 days

Interventions

Social media education BEHAVIORAL

The intervention consisted of daily positive messages about aging posted on an Instagram account (@laetapaplateada), created specifically for this study, and was conducted over the course of a week. Examples included "The ability to make decisions improves with age" and "Emotional regulation improves with age" (David, 2017). These posts were accompanied by their respective author references

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)
• Sampling Method: Non-Probability Sample

Study Population

109 participants over 18 years old.

You may qualify if:

• Being over 18 years old.
• Participating in both the PRE and POST questionnaires of the Negative Stereotypes towards Old Age Questionnaire (CENVE).
• Following the Instagram posts related to the intervention for 3 days or more.

You may not qualify if:

• Being under 18 years old.
• Participating in only one questionnaire
• Following the Instagram posts related to the intervention for less than 3 days.

Sponsors & Collaborators

• Universidad de Zaragoza: lead

Study Sites (1)

Universidad de Zaragoza

Zaragoza, Zarazgoza, 50009, Spain

Location

Related Publications (30)

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MeSH Terms

Conditions

Ageism

Condition Hierarchy (Ancestors)

Prejudice; Social Behavior; Behavior; Social Discrimination

Study Design

• Study Type: observational
• Observational Model: OTHER
• Time Perspective: PROSPECTIVE
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Doctor

Study Record Dates

• First Submitted: August 21, 2024
• First Posted: August 27, 2024
• Study Start: October 22, 2022
• Primary Completion: May 15, 2023
• Study Completion: May 15, 2023
• Last Updated: August 27, 2024

Record last verified: 2024-08

Locations

ES (1)