Social Media as a Risk Tool for HIV Prevention Needs
SMaaRT
Use of Sentiment Analysis and Social Media to Understand HIV Prevention Needs Among Young Women in Kenya
2 other identifiers
observational
400
1 country
1
Brief Summary
The impact of effective HIV prevention tools is limited because many people do not know that they are at risk for HIV acquisition, despite the availability of various risk assessment scores and criteria. This proposal aims to use a novel data science approach to assessing HIV prevention needs among 400 young women in Kisumu, Kenya- namely, topic modeling and network analysis of text and/or social media messages (e.g., WhatsApp, Instagram, Twitter). The study will involve in-depth assessment of relevant ethical and logistical factors to ensure appropriate and optimized use of a sentiment analysis tool for implementation in routine clinical care.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for all trials
Started Feb 2024
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
February 1, 2024
CompletedFirst Submitted
Initial submission to the registry
July 30, 2024
CompletedFirst Posted
Study publicly available on registry
August 22, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
May 15, 2025
CompletedStudy Completion
Last participant's last visit for all outcomes
July 20, 2025
CompletedNovember 12, 2025
November 1, 2025
1.3 years
July 30, 2024
November 8, 2025
Conditions
Keywords
Outcome Measures
Primary Outcomes (2)
Association of artificial intelligence measure datasets with the VOICE risk score
Analysts will examine 6 months of SMS/social media message content from each of the 400 study participants using three computational linguistic methods: 1) sentiment, valence, and arousal analysis; 2) topic modeling; 3) simple textual counts. Analysts will also perform network analysis with up to 20 contacts from each participant to understand how often and with which parties the participant communicates most frequently. These networks will be examined temporally to see if any of the connections have grown or weakened over time. From these analyses, the investigators will generate multiple measure datasets to compare with the VOICE risk score (i.e., a combined assessment of HIV risk based on age, marital status, sexual partner support, sexual partner sexual behavior, and alcohol use), as assessed in the study participants at the time of SMS/social media data collection.
6 months
Association of artificial intelligence measure datasets with the Wand risk score
The investigators will compare the above-noted measure datasets with the Wand risk score (i.e., a combined assessment of HIV risk based on age, marital status, age at sexual debut, number of sexual partners, use of injectable contraception, and history of sexually transmitted infections), as assessed in the study participants at the time of SMS/social media data collection.
One day
Secondary Outcomes (1)
Association of artificial intelligence measure datasets with HIV test results
One day
Eligibility Criteria
Research assistants will recruit young Kenyan women (ages 18-24), attending one of four clinics for any health services. Smart phone ownership and use of SMS, WhatsApp, or other social media is required.
You may qualify if:
- Identifying as a young woman (age 18-24 years)
- Attending clinic for any health services, including PrEP and HIV testing
- Smart phone ownership
- Ability to understand Kiswahili, DhoLuo, and/or English
- Use of SMS, WhatsApp, and/or other types of social media
You may not qualify if:
- Inability to provide informed consent (e.g., intoxication, developmental delay)
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Massachusetts General Hospitallead
- Kenya Medical Research Institutecollaborator
- KEMRI-Wellcome Trust Collaborative Research Programcollaborator
- North Carolina State Universitycollaborator
- National Institute of Mental Health (NIMH)collaborator
Study Sites (1)
KEMRI
Kisumu, Kenya
Study Officials
- PRINCIPAL INVESTIGATOR
Jessica Haberer, MD, MS
Massachusetts General Hospital
Study Design
- Study Type
- observational
- Observational Model
- COHORT
- Time Perspective
- PROSPECTIVE
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Professor of Medicine, Director of Research
Study Record Dates
First Submitted
July 30, 2024
First Posted
August 22, 2024
Study Start
February 1, 2024
Primary Completion
May 15, 2025
Study Completion
July 20, 2025
Last Updated
November 12, 2025
Record last verified: 2025-11
Data Sharing
- IPD Sharing
- Will share
- Shared Documents
- STUDY PROTOCOL, SAP, ICF
- Time Frame
- We will make this data available after publishing our findings.
- Access Criteria
- We will post a de-identified dataset to the Harvard Dataverse, a datasharing platform.
This project will release and share final de-identified research data and materials from NIH-supported research for use by other researchers in a timely manner. Due to the sensitive nature of the SMS/social media messages, that data will be deleted at the conclusion of the study.