Precision Nudging for Hypertension Management: Observational Study
Data-driven Personalization for Inclusive Outreach and Equitable Outcomes in a Digital Health Intervention for Hypertension Management: A Prospective Observational Study
1 other identifier
observational
12,000
1 country
1
Brief Summary
The purpose of the proposed observational study is to explore the relations between data-driven personalization and equitable health outcomes in a digital health intervention (DHI) for hypertension management. In the current intervention, behavioral reinforcement learning is applied to personalize intervention content to maximize the behavioral outcomes of three target behaviors critical for effective hypertension management: clinical encounters, medication adherence, and self-monitoring of blood pressure (SMBP).
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for all trials
Started May 2024
Typical duration for all trials
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
April 3, 2024
CompletedFirst Posted
Study publicly available on registry
April 9, 2024
CompletedStudy Start
First participant enrolled
May 1, 2024
CompletedPrimary Completion
Last participant's last visit for primary outcome
June 26, 2026
CompletedStudy Completion
Last participant's last visit for all outcomes
November 1, 2026
ExpectedJune 26, 2026
June 1, 2026
2.2 years
April 3, 2024
June 25, 2026
Conditions
Keywords
Outcome Measures
Primary Outcomes (2)
Clinical encounter behavioral outcome
Adherence with recommended clinical encounters given eligibility based on blood pressure readings and medication
0-18 months
Blood pressure reading clinical outcome
Blood pressure reading
0-18 months
Secondary Outcomes (3)
Engagement
0-18 months
Medication adherence behavioral outcome
0-18 months
Self-monitoring of blood pressure behavioral outcome
0-18 months
Study Arms (1)
Precision Nudging for Hypertension Management
All participants in this study will receive the digital health intervention.
Interventions
The hypertension digital health intervention under study combines behavioral science theory with a type of machine learning called reinforcement learning to enable precision nudging: the selection, assembly, and delivery of behavioral science-based messages created to address barriers to, and promote, management of hypertension. The behavioral design process used for the hypertension DHI intentionally includes research on traditionally underserved populations, such as racial and ethnic minorities and people with lower incomes or educational attainment. By including the right ingredients to meet a diverse set of needs and by effectively personalizing the content each individual sees based on their own reactions, the intervention aims to improve health equity by matching each individual to the right behavioral approach.
Eligibility Criteria
This observational study will follow participants enrolled in a digital health intervention for hypertension management at one of nine Cone Health Community Access Clinics.
You may qualify if:
- Patient of Cone Health.
- Hypertension condition considered "uncontrolled" (signaled by an eligibility indicator).
- Most recent blood pressure reading is at or higher than 160/90 (lowered to 140/90 in April 2025 in accordance with approved protocol)
You may not qualify if:
- Non-English speaking.
- Globally unsubscribed.
- Locally unsubscribed.
- Deceased.
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Liriolead
- Cone Healthcollaborator
Study Sites (1)
Cone Health clinics
Greensboro, North Carolina, 27401, United States
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Design
- Study Type
- observational
- Observational Model
- CASE ONLY
- Time Perspective
- PROSPECTIVE
- Sponsor Type
- INDUSTRY
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
April 3, 2024
First Posted
April 9, 2024
Study Start
May 1, 2024
Primary Completion
June 26, 2026
Study Completion (Estimated)
November 1, 2026
Last Updated
June 26, 2026
Record last verified: 2026-06
Data Sharing
- IPD Sharing
- Will not share
IPD will not be shared.