Video Messages for Smoking Cessation Campaign

NCT06284369 | Withdrawn

• 1 other identifier: Mongolia
• Study Type: interventional
• Target: N/A
• Locations: 0 countries
• Sites: N/A

Brief Summary

240 adult smokers will be recruited. Subjects will be asked to view video messages that encourage smoking cessation. The effect of these videos will be assessed.

Conditions

Smoking Cessation

Outcome Measures

Primary Outcomes (1)

• Message Engagement

  Subjects will complete a 3 question survey indicating identification with the video message, that will be measured on a 5 point Likert Scale. 1 indicates strong disagreement. 5 indicates strong agreement. The question responses will be added up and a mean will be calculated to create an overall message engagement score.

  Immediately post-video message view.

Secondary Outcomes (1)

• Readiness to Quit Smoking

  Change between pre-exposure and post-exposure to video message, an average of 3 days

Study Arms (2)

Loss-framed message

EXPERIMENTAL

Loss-framed message. This 54-second video advertisement employs a loss-framed message, highlighting the detrimental costs associated with continued smoking, including the severe negative health impacts such as increased vulnerability to complications from COVID-19 and the likelihood of ICU hospitalization. The main focus of the ad is a well-known young male Mongolian singer, who serves as the central figure conveying the message.

Behavioral: Developing, Evaluating and Testing Video Messages for a Smoking Cessation Campaign

Gain-framed message

EXPERIMENTAL

Gain-framed message. In this 59-second video advertisement, the emphasis is on highlighting the gains associated with quitting smoking. The narrative follows a female protagonist who, one year after quitting, meets with her physician. The physician highlights the client's improved lung X-ray and blood test results compared to the previous year, offering congratulations on the decision and celebrating the positive health outcome. Encouraged by this progress, the client is motivated to continue making positive lifestyle choices.

Behavioral: Health Message Framing

Interventions

Developing, Evaluating and Testing Video Messages for a Smoking Cessation Campaign BEHAVIORAL

To explore how smokers reacted to the gain-framed and loss-framed video ad

Also known as: Health message framing effects on attitudes, intentions and behavior

Loss-framed message

Health Message Framing BEHAVIORAL

Gain- framed messages in health communication are constructed by framing a particular outcome as either a benefit or a cost, relative to a specific reference poin

Also known as: Message framing

Gain-framed message

Eligibility Criteria

• Age: 18 Years - 64 Years
• Sex: all
• Healthy Volunteers: No
• Age Groups: Adult (18-64)

You may qualify if:

• Eighteen years and older
• Current smoker every day or some days
• Has smoked a minimum of 100 cigarettes in a lifetime

You may not qualify if:

• Non Smokers
• Must have internet access to complete questionnaires

Sponsors & Collaborators

• Loma Linda University: lead

MeSH Terms

Conditions

Smoking Cessation

Condition Hierarchy (Ancestors)

Health Behavior; Behavior

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Masking Details: Participants don't know which video each subject is randomized to
• Purpose: PREVENTION
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: February 13, 2024
• First Posted: February 28, 2024
• Study Start: May 1, 2024
• Primary Completion: March 1, 2025
• Study Completion: April 1, 2025
• Last Updated: August 2, 2024

Record last verified: 2024-08

Data Sharing

• IPD Sharing: Will not share