Evaluating Online Messages About Colon Cancer Screening

NCT06134089 | Completed Results

• 1 other identifier: HCI164736
• Study Type: observational
• Target: 2,210
• Locations: 1 country
• Sites: 1

Brief Summary

The goal of the study is to determine, using a choice-based approach, what messages (pulled from various online sites) people find more and less persuasive and shareable on the topic of colorectal cancer screening. As a secondary goal, the study is interested how various information behaviors, such as people's self-reported seeking of health information and encountering of health information, demographic variables, individual difference variables, and message exposure associate with their intentions to adhere to recommended colorectal cancer screening guidelines from the National Cancer Institute. The study is interested at differences specifically among Black and White Americans of recommended screening age (45-74).

Conditions

Colonic Cancer

Outcome Measures

Primary Outcomes (1)

• Number of Participants in Determining Messages

  This outcome measure will report the number of participants who participated in determining the Online Messages About Colon Cancer Screening. This study will help determine the content of Colon Cancer Screening messaging for future research.

  15 minutes

Secondary Outcomes (1)

• Intentions to Follow Screening Recommendations in the Future

  15 minutes

Study Arms (2)

Perceived Shareablility Prompt First

Behavioral: Perceived Effectiveness Prompt; Behavioral: Perceived Shareability Prompt

Perceived Effectiveness Prompt First

Behavioral: Perceived Effectiveness Prompt; Behavioral: Perceived Shareability Prompt

Interventions

Perceived Effectiveness Prompt BEHAVIORAL

Participants will assess pairs of messages with the prompt, "Which of the messages below is more likely to make you want to get screened for colorectal cancer? Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.

Perceived Effectiveness Prompt First; Perceived Shareablility Prompt First

Perceived Shareability Prompt BEHAVIORAL

Participants will assess pairs of messages with the prompt, "Which of the messages below would you be more likely to share with your friends or family?" Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.

Perceived Effectiveness Prompt First; Perceived Shareablility Prompt First

Eligibility Criteria

• Age: 45 Years - 74 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)
• Sampling Method: Probability Sample

Study Population

Participants will be White (n=1,000) and Black (n=1,000) Americans between the ages of 45 and 74. The goal of the study is to determine if there are differences in message preferences and evaluations between these two groups due to historical disparities in colorectal cancer screening uptake and outcomes.

You may qualify if:

• Identify as white/Caucasian or Black/African American.

You may not qualify if:

• Do not identify as white/Caucasian or Black/African American.
• Previously diagnosed with colorectal cancer

Sponsors & Collaborators

• University of Utah: lead

Study Sites (1)

University of Utah Hospital/ Huntsman Cancer Institute

Salt Lake City, Utah, 84112, United States

Location

MeSH Terms

Conditions

Colonic Neoplasms

Condition Hierarchy (Ancestors)

Colorectal Neoplasms; Intestinal Neoplasms; Gastrointestinal Neoplasms; Digestive System Neoplasms; Neoplasms by Site; Neoplasms; Digestive System Diseases; Gastrointestinal Diseases; Colonic Diseases; Intestinal Diseases

Results Point of Contact

• Title: Andy King
• Organization: University of Utah

andy.king@utah.edu

801-646-4274

Study Officials

• Andy J. King, PhD

  Huntsman Cancer Institute/ University of Utah

  PRINCIPAL INVESTIGATOR

Publication Agreements

• PI is Sponsor Employee: Yes

Study Design

• Study Type: observational
• Observational Model: COHORT
• Time Perspective: PROSPECTIVE
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: November 10, 2023
• First Posted: November 18, 2023
• Study Start: December 5, 2023
• Primary Completion: February 8, 2024
• Study Completion: February 8, 2024
• Last Updated: October 20, 2025
• Results First Posted: October 20, 2025

Record last verified: 2025-09

Locations

US (1)