Design of Chatbot Persona for Breast Cancer Screening Outreach Among Black Women
Human Centered Design Approach to Eliminating Disparities in Breast Cancer Screening
2 other identifiers
observational
550
1 country
1
Brief Summary
Breast cancer screening disparities among Black women persist despite health system recognition and outreach. However, current evidence on how to tailor and optimize implementation strategies for breast cancer screening outreach is limited. The proposed study is part of a larger project to design a chatbot for breast cancer screening outreach to Black women and will focus on optimizing the chatbot persona. Using the Multiphase Optimization Strategy (MOST) framework, the investigators will conduct a randomized factorial experiment to assess the individual components of chatbot persona for breast cancer screening and identify which components have the greatest effect on trust and engagement for Black women. This information will guide the design of an optimized chatbot intervention that achieves the primary outcomes.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for all trials
Started Aug 2022
Shorter than P25 for all trials
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
June 10, 2022
CompletedFirst Posted
Study publicly available on registry
July 25, 2022
CompletedStudy Start
First participant enrolled
August 22, 2022
CompletedPrimary Completion
Last participant's last visit for primary outcome
December 27, 2022
CompletedStudy Completion
Last participant's last visit for all outcomes
December 27, 2022
CompletedMay 16, 2023
May 1, 2023
4 months
June 10, 2022
May 13, 2023
Conditions
Keywords
Outcome Measures
Primary Outcomes (2)
Trust
The human-computer trust scale assesses user trust, which is based on similar constructs of trust (benevolence, competence, reciprocity, perceived risk). 7 of the 12 items were selected which use a 5-point Likert scale from 'Strongly disagree' to 'Strongly agree'.
Day 1
Intention to Use
This measure assesses likelihood to use this system to schedule a mammogram in the future, and is scored on a 5-point Likert scale from 'Very unlikely' to 'Very likely'.
Day 1
Secondary Outcomes (4)
Engagement
Day 1
Directness
Day 1
Expertness and Homophily
Day 1
Self-brand connection
Day 1
Study Arms (5)
Group 1
Primary care doctor persona with direct messages
Group 2
Breast cancer survivor persona with direct messages
Group 3
Primary care doctor with indirect messages
Group 4
Breast cancer survivor persona with indirect messages
Group 5
Control
Interventions
The chatbot persona is a Black woman who is a primary care doctor.
The chatbot persona is a Black woman who is a breast cancer survivor.
The chatbot messages are characterized by commands and direct addresses (''you'').
The chatbot messages are characterized by subjunctive modal verb forms (''would like'') and cooperative addresses (''we", "let's").
Eligibility Criteria
Black or African American women between the ages of 40-74 years old and residing in the United States.
You may qualify if:
- All women who are 40-74 years old:
- who identify as Black
You may not qualify if:
- Participants who do not complete the survey
- Participants who complete the survey in less than half the normal average time
- Participants who do not pass the attention check
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- University of Washingtonlead
- National Cancer Institute (NCI)collaborator
Study Sites (1)
University of Washington Medical Center
Seattle, Washington, 98105, United States
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Leah Marcotte, MD
University of Washington
Study Design
- Study Type
- observational
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Assistant Professor, School of Medicine
Study Record Dates
First Submitted
June 10, 2022
First Posted
July 25, 2022
Study Start
August 22, 2022
Primary Completion
December 27, 2022
Study Completion
December 27, 2022
Last Updated
May 16, 2023
Record last verified: 2023-05