Digital Media for Cancer Control (to Prevent Vaping and Smoking Behavior)

NCT04867668 | Completed DMC

• 1 other identifier: NCR202837
• Study Type: interventional
• Target: 2,800
• Locations: 1 country
• Sites: 1

Brief Summary

There is little published data on exposure to and evaluations of large-scale, online tobacco control campaigns. This project addresses the gap. Under 2 specific aims, the investigators will identify the independent effects of varying levels of digital message exposure to promote anti-tobacco attitudes, beliefs, or behaviors among youth and young adults, first through a randomized experiment online, and second through a field-based evaluation. These studies will advance the science of digital health and have wide application to future campaigns.

Conditions

Tobacco Use

Keywords

Vaping; Smoking; Digital Media; Advertising; Dose-response; Randomized Controlled Trial

Outcome Measures

Primary Outcomes (1)

• 30-day use of electronic cigarettes (vaping)

  Frequency of vaping during the past 30 days

  Ad Awareness Outcome (Aim 1): By the end of year 1, Vaping & Smoking Outcome (Aim 2): By the end of year 5

Study Arms (2)

Digital intervention

EXPERIMENTAL

Participants will be randomized to receive variable levels of exposure (including no exposure control) of digital anti-vaping and anti-smoking messages. We will evaluate the effects of experimental condition and exposure on outcomes (tobacco product use).

Behavioral: Anti-vaping and anti-smoking digital advertising

Control

NO INTERVENTION

No exposure control condition

Interventions

Anti-vaping and anti-smoking digital advertising BEHAVIORAL

Delivery of social media based advertising to prevent vaping and smoking among young adults ages 18-24.

Digital intervention

Eligibility Criteria

• Age: 18 Years - 24 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64)

You may qualify if:

• Young adults age 18-24 who are members of the Ipsos/Knowledge Panel

Sponsors & Collaborators

• George Washington University: lead
• National Institutes of Health (NIH): collaborator

Study Sites (1)

The George Washington University Milken Institute School of Public Health

Washington D.C., District of Columbia, 20052, United States

Location

Related Publications (2)

• Evans WD, Ichimiya M, Bingenheimer JB, Cantrell J, D'Esterre AP, Pincus O, Yu LQ, Hair EC. Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study. J Med Internet Res. 2025 Mar 31;27:e72002. doi: 10.2196/72002.

  PMID: 40164170 DERIVED

• Evans WD, Bingenheimer J, Cantrell J, Kreslake J, Tulsiani S, Ichimiya M, D'Esterre AP, Gerard R, Martin M, Hair EC. Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment. J Med Internet Res. 2024 Mar 12;26:e50741. doi: 10.2196/50741.

  PMID: 38470468 DERIVED

MeSH Terms

Conditions

Tobacco Use; Vaping; Smoking

Condition Hierarchy (Ancestors)

Behavior

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: INVESTIGATOR
• Masking Details: The actual recruitment rate is 2106.
• Purpose: PREVENTION
• Intervention Model: FACTORIAL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Professor

Study Record Dates

• First Submitted: February 1, 2021
• First Posted: April 30, 2021
• Study Start: February 20, 2021
• Primary Completion: February 28, 2026
• Study Completion: February 28, 2026
• Last Updated: March 10, 2026

Record last verified: 2026-03

Data Sharing

• IPD Sharing: Will not share

Locations

US (1)