Essential Coaching for Every Mother, a Postpartum Text Message Program for Canadian Mothers
ECEM
1 other identifier
interventional
150
1 country
1
Brief Summary
The purpose of this study is to evaluate a text message-based program called Essential Coaching for Every Mother which sends daily text messages during the immediate six-week postnatal period. Essential Coaching for Every Mother consists of standardized text messages that provide evidence-based information that women should be aware of related to caring for their newborn and maternal mental health.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Jan 2021
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
January 5, 2021
CompletedFirst Submitted
Initial submission to the registry
January 19, 2021
CompletedFirst Posted
Study publicly available on registry
January 29, 2021
CompletedPrimary Completion
Last participant's last visit for primary outcome
July 13, 2021
CompletedStudy Completion
Last participant's last visit for all outcomes
January 21, 2022
CompletedSeptember 25, 2023
September 1, 2023
6 months
January 19, 2021
September 21, 2023
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Self Efficacy
Karitane Parenting Confidence Scale (Minimum: 0, Maximum: 45; Higher score indicates greater self-efficacy)
Change from enrolment (baseline) to six-weeks
Secondary Outcomes (7)
Social support
Change from enrolment (baseline) to six-weeks
Postpartum anxiety
Change from enrolment (baseline) to six-weeks
Postpartum depression
Change from enrolment (baseline) to six-weeks
Self-Efficacy
Change from six-weeks to six-months postpartum
Social Support
Change from six-weeks to six-months postpartum
- +2 more secondary outcomes
Other Outcomes (4)
Implementation extent (Reach)
Through study completion, an average of 1 year
Implementation extent (completion)
Through study completion, an average of 6 weeks
Implementation extent (dose)
Through study completion, an average of 6 weeks
- +1 more other outcomes
Study Arms (2)
Essential Coaching for Every Mother Intervention
EXPERIMENTALWomen in the intervention arm will receive the Essential Coaching for Every Mother messages up to six-weeks postpartum. No changes in standard care.
Standard care
NO INTERVENTIONWomen in the control group will receive no content messages. No changes in standard care.
Interventions
Essential Coaching for Every Mother consists of 53 standardized text messages that provide evidence-based information that women should be aware of related to caring for their newborn and maternal mental health. Messages are personalized with the name of the child. Messages sent from birth to six-weeks postpartum, with two messages sent per day in the first two weeks and a daily message for weeks 3-6. The following topics covered in Essential Coaching for Every Mother include anxiety, depression, maternal self-care, postnatal follow-up, breastfeeding or formula feeding, infant concerns, cord care, well-baby care, normal development, crying, and safe sleep. Women who receive the messages will be able to self-select breastfeeding or formula feeding messages.
Eligibility Criteria
You may qualify if:
- To enroll antenatally, participants must:
- be at least 37 weeks pregnant
- have daily access to a mobile phone with text message capabilities
- are over 18 years of age
- speak and read English
- live in Nova Scotia, Canada.
- To enroll postnatally, participants must:
- have an infant under 10 days of age
- have daily access to a mobile phone with text message capabilities
- are over 18 years of age
- speak and read English
- live in Nova Scotia, Canada.
You may not qualify if:
- newborn die or are expected to die prior to leaving the hospital
- they have no access to mobile phone, either personal or shared
- unwilling to receive text messages
- decline or withdraw to participate
- participated in Phase I of this project.
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- IWK Health Centrelead
- Dalhousie Universitycollaborator
Study Sites (1)
IWK Health
Halifax, Nova Scotia, Canada
Related Publications (3)
Dol J, Aston M, McMillan D, Tomblin Murphy G, Campbell-Yeo M. Effectiveness of a Postpartum Text Message Program (Essential Coaching for Every Mother) on Maternal Psychosocial Outcomes: Protocol for a Randomized Controlled Trial. JMIR Res Protoc. 2021 Mar 25;10(3):e27138. doi: 10.2196/27138.
PMID: 33764309BACKGROUNDDol J, Aston M, McMillan D, Tomblin Murphy G, Campbell-Yeo M. Participants' Perceptions of Essential Coaching for Every Mother-a Canadian Text Message-Based Postpartum Program: Process Evaluation of a Randomized Controlled Trial. JMIR Form Res. 2022 May 13;6(5):e36821. doi: 10.2196/36821.
PMID: 35559855BACKGROUNDDol J, Tomblin Murphy G, Aston M, McMillan D, Campbell-Yeo M. Design, development and usability testing of Essential Coaching for Every Mother: A postnatal text message educational intervention. Women Birth. 2021 May;34(3):e228-e236. doi: 10.1016/j.wombi.2020.05.004. Epub 2020 May 29.
PMID: 32475782RESULT
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Justine Dol, MSc
Dalhousie University
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- DOUBLE
- Who Masked
- CARE PROVIDER, OUTCOMES ASSESSOR
- Masking Details
- Blinding is not possible for participants and thus participants will be informed of their group allocation. To minimize personnel blinding related to data collection, no hospital staff (nurse midwives, physicians, other healthcare providers) are required to be aware of participant's involvement in the study. This is possible as Essential Coaching for Every Mother is sent to the participant's personal cell phone with no intervention occurring in person. The PI will be aware of participant allocation and will be responsible for collecting data but will not be involved in the randomization procedure which occurs directly in the TextIt platform. Additionally, there is no interaction with the participants from the PI or anyone on the research team as everything occurs remotely via a previously set up process, reducing any risk of influencing participant response and influencing outcome assessment.
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Principal Investigator
Study Record Dates
First Submitted
January 19, 2021
First Posted
January 29, 2021
Study Start
January 5, 2021
Primary Completion
July 13, 2021
Study Completion
January 21, 2022
Last Updated
September 25, 2023
Record last verified: 2023-09
Data Sharing
- IPD Sharing
- Will not share