Evaluation of Mailers Promoting Mammogram Screening
Evaluation of Postcard Mailers Enhanced With Behavioral Nudges to Promote Mammogram Screening
1 other identifier
interventional
1,342
1 country
1
Brief Summary
In this evaluation, 3 different versions of mailers promoting annual mammograms are being sent to women on the month of their 50th and 64th birthdays. The researchers hypothesize that the use of behavioral nudges in the mailers should lead to increased uptake in mammogram screening.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable breast-cancer
Started Oct 2020
Shorter than P25 for not_applicable breast-cancer
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
September 4, 2020
CompletedFirst Posted
Study publicly available on registry
September 21, 2020
CompletedStudy Start
First participant enrolled
October 2, 2020
CompletedPrimary Completion
Last participant's last visit for primary outcome
October 5, 2021
CompletedStudy Completion
Last participant's last visit for all outcomes
October 5, 2021
CompletedNovember 15, 2021
November 1, 2021
1 year
September 4, 2020
November 12, 2021
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Mammogram Completion at 6 months (2020)
Binary variable indicating whether a mammogram was completed
6 months from intervention start date
Secondary Outcomes (9)
Mammogram Completion at 12 months (2020)
12 months from intervention start date
Primary Care Provider Visits at 6 months (2020)
6 months from intervention start date
Primary Care Provider Visits at 12 months (2020)
12 months from intervention start date
Obstetrician-Gynecologist Visits at 6 months (2020)
6 months from intervention start date
Obstetrician-Gynecologist Visits at 12 months (2020)
12 months from intervention start date
- +4 more secondary outcomes
Other Outcomes (4)
Mammogram Completion at 12 months (2019)
12 months from 2019 intervention start date
Primary Care Provider Visits at 12 months (2019)
12 months from 2019 intervention start date
Breast Cancer Diagnosis at 12 months (2019)
12 months from 2019 intervention start date
- +1 more other outcomes
Study Arms (3)
Standard Mailer and Small Gift
ACTIVE COMPARATORA postcard encourages mammograms and includes a small gift.
Mailer with Loss Frame, Risks, and Small Gift
EXPERIMENTALThe postcard is enhanced with language that further emphasizes the risks but also clearly describes how early detection with a test can reduce those risks; a small gift is included.
Mailer with Loss Frame, Risks, and No Gift
EXPERIMENTALThe postcard is enhanced with language that further emphasizes the risks but also clearly describes how early detection with a test can reduce those risks; the small gift is not included.
Interventions
The postcard includes appeals to get annual mammograms and provides information for ordering a mammogram.
Pink socks are included in the mailer. The gift increases salience of the mailer and it potentially promotes reciprocation from the recipient in the form of ordering a mammogram.
The postcard is enhanced with language that frames the situation in terms of losses. It also uses fear appeals by stating the risks of breast cancer, while also stating that a mammogram screening is an accessible way to address those risks.
Eligibility Criteria
You may qualify if:
- Female Geisinger Health Plan members turning 50 and 64 in that month
- For the 2020 campaign, birthdays from June 2020 (as opposed to August 2020) will be included due to a temporary suspension of the outreach program due to the COVID-19 pandemic since June
- For the pre-post examination of the 2019 campaign, all months in that year will be included
You may not qualify if:
- \- Members who are on the do not contact list at Geisinger Health Plan
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Geisinger Cliniclead
Study Sites (1)
Geisinger
Danville, Pennsylvania, 17822, United States
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Amir Goren, PhD
Geisinger Clinic
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- DOUBLE
- Who Masked
- PARTICIPANT, CARE PROVIDER
- Masking Details
- Participants and providers are not aware of the different mailer versions.
- Purpose
- SCREENING
- Intervention Model
- FACTORIAL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Program Director, Behavioral Insights Team
Study Record Dates
First Submitted
September 4, 2020
First Posted
September 21, 2020
Study Start
October 2, 2020
Primary Completion
October 5, 2021
Study Completion
October 5, 2021
Last Updated
November 15, 2021
Record last verified: 2021-11
Data Sharing
- IPD Sharing
- Will share
- Shared Documents
- STUDY PROTOCOL, ANALYTIC CODE
- Time Frame
- The data will become available after publication of study results in a scientific journal and will be available as long as the Open Science Framework hosts the data.
- Access Criteria
- The data on the Open Science Framework will be open to anyone requesting that information.
Data with no personally identifiable information will be made available to other researchers on the Open Science Framework for transparency. This will include the essential data and code needed to replicate the analysis that yielded reported findings. The PI did not examine or analyze any data from this study prior to this registration.