Social Media Indoor Tanning Study
Using a Narrative-Based Approach to Reducing Indoor Tanning
2 other identifiers
interventional
66
1 country
1
Brief Summary
The purpose of this research is to develop a social media delivered intervention to reduce unprotected sun exposure in young adults with a history of tanning.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P50-P75 for not_applicable
Started Jun 2020
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
First Submitted
Initial submission to the registry
February 7, 2019
CompletedFirst Posted
Study publicly available on registry
February 8, 2019
CompletedStudy Start
First participant enrolled
June 6, 2020
CompletedPrimary Completion
Last participant's last visit for primary outcome
October 28, 2020
CompletedStudy Completion
Last participant's last visit for all outcomes
October 28, 2020
CompletedResults Posted
Study results publicly available
January 3, 2022
CompletedJanuary 3, 2022
December 1, 2021
5 months
February 7, 2019
October 27, 2021
December 2, 2021
Conditions
Outcome Measures
Primary Outcomes (11)
Recruitment
The number of completed respondents to recruitment ads, number of respondents eligible at initial screening, and number of respondents who completed baseline.
Baseline
Retention
The % of participants in each condition who complete the follow-up assessment.
4-week follow-up
Acceptability
Number of participants who selected agree or strongly agree on 5-point Likert scale rating of how likely participants would be to recommend the intervention to a friend, and how likely they would be to participate again.
4-week follow-up
Participation
The number of posts created by participants
4-week follow-up
Post Engagement
The median number of likes, shares and retweets, and unique commenters each participant post received.
4 weeks
Desirability of Tanning
Scale measuring participants' belief that a tan is attractive. Scale ranges from 0-12 with higher scores indicating higher levels of belief that a tan is attractive.
Baseline
Desirability of Tanning
Scale measuring participants' belief that a tan is attractive. Scale ranges from 0-12 with higher scores indicating higher levels of belief that a tan is attractive.
4-week follow-up
Desirability of Tanning Alternatives
Average score on items relating to tanning alternative desirability. Scale ranges from 1 to 5, with higher scores indicating more positive attitudes towards tanning alternatives.
Baseline
Desirability of Tanning Alternatives
Average score on items relating to tanning alternative desirability. Scale ranges from 1 to 5, with higher scores indicating more positive attitudes towards tanning alternatives.
4-week follow-up
Persuasive Impact of Participant Messages
The mean of participants ratings for how persuasive they found each post (other than those they created) on a scale of 0-100, with higher scores indicating more persuasive.
4-week follow-up
Contamination
The number of participants who report they saw the opposite conditions Facebook or Twitter feeds.
4-week follow-up
Secondary Outcomes (14)
Outdoor Tanning Intentions
Baseline
Outdoor Tanning Intentions
4-week follow-up
Sun Exposure
Baseline
Sun Exposure
4-week follow-up
Outdoor Tanning
Baseline
- +9 more secondary outcomes
Study Arms (2)
Sun Safety Social Media Challenge
EXPERIMENTALDuring this 4-week intervention, participants will be incentivized to create sun safety social media messages that will be distributed on our sun safety Twitter and Facebook feeds.
Digital Health Social Media Challenge
ACTIVE COMPARATORDuring this 4-week intervention, participants will be incentivized to create posts that promote the use of technology to engage in healthy lifestyle behaviors (diet, exercise) on our digital health Twitter and Facebook feeds.
Interventions
Participants will attend a webinar to learn how to create effective social media posts about sun safety and be oriented to the social media accounts on which the messages will be posted. They will be informed that posts should include a sun safety message (e.g., promoting sunscreen use and protective clothing/hats or discouraging risk behaviors like tanning and burning). They will be encouraged to be creative so that the message gets likes and shares. Participants will be encouraged to follow the feeds to see the engagement on their posts, to share the posts in their feed, and to see other participants' posts. Participants will receive a $10 Amazon gift card per post for a maximum of 6 posts ($60). The participant who created the post that receives the most likes, comments, and shares each week will win a $50 Amazon gift card.
Participants will attend a webinar to learn how to create effective social media posts about using technology to get healthy and be oriented to the social media accounts on which the messages will be posted. They will be informed that posts should mention some way that technology (e.g., mobile apps, wearables) can be used to promote a healthy habit (e.g., diet, exercise). They will be encouraged to be creative so that the message gets likes and shares. Participants will be encouraged to follow the feeds to see the engagement on their posts, to share the posts in their feed, and to see other participants' posts. Participants will receive a $10 Amazon gift card per post for a maximum of 6 posts ($60). The participant who created the post that receives the most likes, comments, and shares each week will win a $50 Amazon gift card.
Eligibility Criteria
You may qualify if:
- Ages 18-30
- Tanned indoors or outdoors at least once in the past year
- Intends to tan indoors or outdoors this summer
- Daily user of any social media platform
You may not qualify if:
- No smartphone
- Does not use a social media platform daily
- Lives in a state with an average temperature \<75 degrees in May
- Inability to provide consent due to mental illness or a cognitive impairment
- Non-English speaking
- Prisoner
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- University of Connecticutlead
- National Cancer Institute (NCI)collaborator
Study Sites (1)
University of Connecticut
Storrs, Connecticut, 06269, United States
Related Publications (1)
Pagoto SL, Waring ME, Groshon LC, Rosen AO, Schroeder MW, Goetz JM. Proof-of-Concept Feasibility Trial of a Dissonance-Based Sun Safety Intervention for Young Adult Tanners. Ann Behav Med. 2022 Aug 2;56(8):830-841. doi: 10.1093/abm/kaab116.
PMID: 35179176DERIVED
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Results Point of Contact
- Title
- Dr. Sherry Pagoto
- Organization
- University of Connecticut
Study Officials
- PRINCIPAL INVESTIGATOR
Sherry L Pagoto, PhD
University of Connecticut
Publication Agreements
- PI is Sponsor Employee
- No
- Restrictive Agreement
- No
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- PARTICIPANT
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- PRINCIPAL INVESTIGATOR
- PI Title
- Professor
Study Record Dates
First Submitted
February 7, 2019
First Posted
February 8, 2019
Study Start
June 6, 2020
Primary Completion
October 28, 2020
Study Completion
October 28, 2020
Last Updated
January 3, 2022
Results First Posted
January 3, 2022
Record last verified: 2021-12