Targeted Video Messaging About Emergency Contraception

NCT03774368 | Completed

• 1 other identifier: 2018P001764
• Study Type: interventional
• Target: 150
• Locations: 1 country
• Sites: 1

Brief Summary

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).

Conditions

Contraception

Outcome Measures

Primary Outcomes (1)

• Emergency contraception knowledge (binary)

  This outcome is a binary outcome that reflects a participant's ability to correctly identify an emergency contraceptive method, when to use it, and how to access it

  Immediately after intervention

Secondary Outcomes (6)

• Copper IUD as emergency contraception knowledge

  Immediately after intervention

• Levonorgestrel pill as emergency contraception knowledge

  Immediately after intervention

• Ulipristal pill as emergency contraception knowledge

  Immediately after intervention

• Emergency contraception knowledge (continuous)

  Immediately after intervention

• Change in emergency contraception knowledge pre- and post-intervention

  Immediately before and immediately after intervention

Study Arms (2)

Website about emergency contraception

OTHER

Subjects are randomly assigned to view an existing website about emergency contraception. The website contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.

Other: Emergency contraception website

Video about emergency contraception

OTHER

Subjects are randomly assigned to view an existing video about emergency contraception. The video is two minutes in length and contains information about the three methods of emergency contraception: the copper IUD, ulipristal pill, and levonorgestrel pill. It includes information about their relative effectiveness and where to access emergency contraception.

Other: Emergency contraception video

Interventions

Emergency contraception website OTHER

Existing website with factual information about emergency contraception

Website about emergency contraception

Emergency contraception video OTHER

Existing video with factual information about emergency contraception

Video about emergency contraception

Eligibility Criteria

• Age: 18 Years - 29 Years
• Sex: female
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64)

You may qualify if:

• Women
• to 29 years old
• Living or seeking care in or around Boston, MA
• Able to participate in an in-person visit at Planned Parenthood League of Massachusetts (PPLM) Boston Health Center
• English fluency
• Have at least one social media account (i.e. Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat)
• Endorse using social media at least once a week

You may not qualify if:

• PPLM staff
• Currently or ever employed in the reproductive health field
• Currently using long-acting reversible contraception (LARC)
• History of permanent sterilization (by participant or sexual partner)
• Previous participation in the study

Sponsors & Collaborators

• Planned Parenthood League of Massachusetts: lead

Study Sites (1)

PPLM

Boston, Massachusetts, 02215, United States

Location

Study Officials

• Principal Investigator, MD

  Planned Parenthood League of Massachusetts

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: OTHER
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: December 11, 2018
• First Posted: December 13, 2018
• Study Start: January 15, 2019
• Primary Completion: June 7, 2019
• Study Completion: June 7, 2019
• Last Updated: July 16, 2019

Record last verified: 2019-07

Data Sharing

• IPD Sharing: Will not share

Locations

US (1)