HPV Message Testing and Social Media Campaign

NCT03747302 | Completed Results

• 2 other identifiers: D181803P30CA023108-38S4
• Study Type: interventional
• Target: 1,043
• Locations: 1 country
• Sites: 1

Brief Summary

This project involves a social media campaign to increase parent's knowledge and acceptance of the HPV (human papillomavirus) vaccine. The current vaccine protects against nine types of HPV, including seven that are known to cause cancer. The Centers for Disease Control and Prevention (CDC) estimates that the current HPV vaccine could prevent 90% of cancer cases caused by HPV, including cases of cervical cancer, oropharyngeal (mouth and throat) cancer, anal cancer, and others. About 150 and 104 cases of HPV-associated cancers are diagnosed each year in New Hampshire and Vermont, respectively-many of which could be prevented through vaccination. Currently, only 49.8% of New Hampshire adolescents and 44.3% of Vermont adolescents were not up-to-date for HPV vaccination as of 2016. This social media campaign is testing a set of campaign messages with parents locally and nationally to see which messages are most effective in improving their knowledge and acceptance of the vaccine. A study survey link will monitor the number of people reached and will measure parental intention to get their children vaccinated against HPV.

Conditions

Vaccine; Human Papilloma Virus

Keywords

Adolescence; Attitudes; Parents; Vaccination

Outcome Measures

Primary Outcomes (1)

• Change in Attitudes About HPV Vaccine

  Change in Attitudes about HPV vaccine: Pre to post test comparison of summated 9 items measured on a 7-point scale of HPV vaccine attitudes. Scores range from a minimum of 9 to a maximum of 63. Higher scores indicated more positive attitudes toward HPV vaccination. Change was calculated from two time points, the later time point(\<1 hour post messaging intervention) minus value at baseline.

  Post test completed < 1 hour post messaging intervention

Secondary Outcomes (1)

• Behavioral Intention to Vaccinate Their Child With HPV Vaccine

  Ore test immediately before viewing message and post- test immediately after viewing message. Approximately one hour.

Study Arms (2)

HPV Messaging

EXPERIMENTAL

Subjects are randomized to receive one of five messages on one of the four themes about HPV vaccination.

Other: Social Media Message about HPV and HPV vaccine

Control Message

OTHER

Subjects are randomized to receive one of five messages about electronic cigarettes.

Other: Social media message about risk of electronic cigarettes.

Interventions

Social Media Message about HPV and HPV vaccine OTHER

Messages educate parents with facts about HPV vaccination.

HPV Messaging

Social media message about risk of electronic cigarettes. OTHER

Messages educate parents with facts about electronic cigarettes. This is an attention control group without outcomes obtained.

Control Message

Eligibility Criteria

• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Child (0-17), Adult (18-64), Older Adult (65+)

You may qualify if:

• parents of children 9-14 years old

You may not qualify if:

• non-parents

Sponsors & Collaborators

• Dartmouth-Hitchcock Medical Center: lead
• National Cancer Institute (NCI): collaborator
• Norris Cotton Cancer Center: collaborator

Study Sites (1)

Dartmouth-Hitchcock Medical Center

Lebanon, New Hampshire, 03756, United States

Location

Related Links

• HPV cancer diagnosis rates
• HPV vaccination rates

MeSH Terms

Conditions

Behavior

Interventions

Papillomavirus Vaccines

Intervention Hierarchy (Ancestors)

Viral Vaccines; Vaccines; Biological Products; Complex Mixtures

Results Point of Contact

• Title: Dr. Ardis Olson
• Organization: Norris Cotton Cancer Center

Ardis.Olson@dartmouth.edu

603-643-2385

Study Officials

• Ardis L Olson, MD

  Trustees of Dartmouth College

  PRINCIPAL INVESTIGATOR

Publication Agreements

• PI is Sponsor Employee: No
• Restrictive Agreement: No

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: SINGLE
• Who Masked: PARTICIPANT
• Masking Details: Participants are not aware of which arm of social messaging they are receiving and whether they are receiving the control message or not
• Purpose: HEALTH SERVICES RESEARCH
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: PRINCIPAL INVESTIGATOR
• PI Title: Physician, Professor of Pediatrics

Study Record Dates

• First Submitted: November 16, 2018
• First Posted: November 20, 2018
• Study Start: December 12, 2018
• Primary Completion: September 9, 2019
• Study Completion: September 9, 2019
• Last Updated: September 14, 2022
• Results First Posted: September 14, 2022

Record last verified: 2022-08

Locations

US (1)