Clinical Evaluation of the Efficacy of a Marketed Dentifrice on Plaque and Gingivitis
1 other identifier
interventional
181
1 country
1
Brief Summary
Parallel, double blind, randomized, Institutional Review Board (IRB) -approved study involving approximately 160 subjects to complete. Subjects were randomly assigned to either the test product (Arm \& Hammer Advance White Brilliant Sparkle) or the control (Crest Cavity Protection Regular) based on baseline mean whole-mouth plaque and gingival scores and age.Subjects brushed with their assigned dentifrice two times (2X) daily and were evaluated for gingivitis, bleeding and plaque at Baseline and after 4-, 8-, and 12-weeks of product use. Return to pre-study hygiene regimen for 4 weeks and final evaluation at 16 weeks.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Feb 2010
Shorter than P25 for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
February 8, 2010
CompletedPrimary Completion
Last participant's last visit for primary outcome
August 3, 2010
CompletedStudy Completion
Last participant's last visit for all outcomes
August 3, 2010
CompletedFirst Submitted
Initial submission to the registry
July 10, 2017
CompletedFirst Posted
Study publicly available on registry
July 11, 2017
CompletedResults Posted
Study results publicly available
July 23, 2019
CompletedMay 11, 2021
April 1, 2021
6 months
July 10, 2017
July 13, 2017
April 19, 2021
Conditions
Outcome Measures
Primary Outcomes (3)
Within-Treatment Whole-Mouth Differences (vs Baseline) - Gingival Efficacy
change in score as measured by Gingival Index (0=absence of inflammation, 1=mild inflammation: slight change in color, little change in texture of any portion of but not the entire marginal or papillary gingival unit, 2=mild inflammation: slight change in color, little change in texture to entire marginal or papillary gingival unit, 3=moderate inflammation: glazing, redness, edema and/or hypertrophy of the marginal or papillary gingival unit, 4=severe inflammation: marked redness, edema and/or hypertrophy of the marginal or papillary gingival unit, spontaneous bleeding, congestion, or ulceration. The scale ranges from 0-4.
16 weeks
Within-Treatment Whole-Mouth Differences (vs Baseline) Gingival Bleeding Efficacy
change in score as measured by Gingival Bleeding Index (0=absence of bleeding after 30 seconds, 1= bleeding observed after 30 seconds, 2= bleeding occurs instantly). The scale ranges from 0-2.
16 weeks
Within-Treatment Whole-Mouth Differences (vs Baseline) - Plaque Efficacy
change in score as measured by Plaque Index (0=no visible plaque, 1=separate flecks of plaque at the cervical margin of the tooth, 2=a thin, continuous band of plaque (up to 1mm wide) at the cervical margin, 3= a band of plaque wider than 1 mm but covering less than one-third of the crown, 4=plaque covering at least one-third but less than two-thirds of the crown, 5= plaque covering two-thirds or more of the crown. The scale ranges from 0-5.
16 weeks
Study Arms (2)
Arm & Hammer Advance White Brilliant Sparkle (Test product)
EXPERIMENTAL2X daily brushing for 12 weeks with Arm \& Hammer Advance White Brilliant Sparkle (Test product). Return to pre-study hygiene regimen for 4 weeks and final evaluation at 16 weeks.
Crest Cavity Protection Regular Toothpaste (Negative Control)
ACTIVE COMPARATOR2X daily brushing for 12 weeks with Crest Cavity Protection Regular Toothpaste (Negative Control). Return to pre-study hygiene regimen for 4 weeks and final evaluation at 16 weeks.
Interventions
20% sodium bicarbonate
Negative control
Eligibility Criteria
You may qualify if:
- Have provided written informed consent prior to being entered into study
- Have at least 18 scorable natural teeth as determined by the examiner
- Have a mean baseline plaque index score greater than or equal to 2.0 as determined by the Soparkar Modification of the Turesky modification of the Quigley-Hein Plaque Index
- Have a mean baseline gingival index score of greater than 1.80 as determined by the Modified Gingival Index
- Presence of greater than 10 bleeding sites upon probing
- Agree not to have dental prophylaxis or any other elective, no -emergency dental procedures (other than those provided during the study) any time during the study
- Agree to abstain from use of floss, chewing gum, mouth rinses, any toothpaste other than the study toothpaste, tooth whitening products (either professional or at home use) and all other oral hygiene other than the study procedures for the duration of the study.
- Agree to refrain from all oral hygiene on the morning of each evaluation visit and to refrain from eating and drinking for 4 hours prior to each evaluation visit
- Agree to comply with the conditions and schedule of the study
You may not qualify if:
- Physical limitations or restrictions that might preclude normal tooth brushing
- Evidence of gross oral pathology, including widespread caries or chronic neglect, extensive restoration, pre-existing gross plaque or soft or hard tissue tumor of the oral cavity.
- Heavy calculus that might interfere with evaluations as determined by the Investigator/Examiner
- Chronic disease with concomitant oral manifestations
- Conditions requiring antibiotic prophylaxis prior to invasive procedures, such as heart murmur, history of rheumatic fever, valvular disease or certain prosthetic implants
- History of uncontrolled diabetes or hepatic or renal disease, or other serious conditions or transmittable diseases (eg cardiovascular disease, AIDS)
- Subjects with fixed or removable orthodontic appliances or removable partial dentures
- Subjects who are currently undergoing, or require, extensive dental work or orthodontic treatment
- Treatment with antibiotics within the 1-month period before the baseline examination, or a condition that is likely to require antibiotic treatment over the course of the trial
- Chronic treatment (2 weeks or more) with any medication known to affect periodontal status (including phenytoin, calcium antagonists, cyclosporine, coumarin, nonsteroidal anti-inflammatory drugs, and aspirin) within 1 month of baseline examination. All other medications for chronic medical conditions must have been initiated at least 3 months before enrollment
- Moderately advanced to advanced periodontitis as indicated by clinical attachment loss, radiographic alveolar bone loss, and/or periodontal pockets greater than 5 millimeters
- Having history of early-onset periodontitis or acute necrotizing ulcerative gingivitis
- Concomitant endodontic or periodontal therapy other than prophylaxis in the last 6 months
- Professional prophylaxis within 1 month prior to the baseline clinical evaluation
- Currently using bleaching trays
- +6 more criteria
Contact the study team to confirm eligibility.
Sponsors & Collaborators
Study Sites (1)
BioSci Research Canada, Ltd
Mississauga, Ontario, L5N 1A4, Canada
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Results Point of Contact
- Title
- Annahita Ghassemi
- Organization
- Church & Dwight Co., Inc
Publication Agreements
- PI is Sponsor Employee
- No
- Restriction Type
- OTHER
- Restrictive Agreement
- Yes
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- TRIPLE
- Who Masked
- PARTICIPANT, INVESTIGATOR, OUTCOMES ASSESSOR
- Purpose
- TREATMENT
- Intervention Model
- PARALLEL
- Sponsor Type
- INDUSTRY
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
July 10, 2017
First Posted
July 11, 2017
Study Start
February 8, 2010
Primary Completion
August 3, 2010
Study Completion
August 3, 2010
Last Updated
May 11, 2021
Results First Posted
July 23, 2019
Record last verified: 2021-04