Behavioural Insights to Improve Take up of SRH Services (Uganda)
Applying Behavioural Insights to Improve Take up of Sexual and Reproductive Health Services
1 other identifier
interventional
2,000
1 country
1
Brief Summary
This is a randomised controlled trial to test the impact of a modified e-coupon service, delivered through SMS, on uptake of sexual and reproductive health services among women calling a free hotline in Uganda.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Mar 2016
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
Click on a node to explore related trials.
Study Timeline
Key milestones and dates
Study Start
First participant enrolled
March 1, 2016
CompletedFirst Submitted
Initial submission to the registry
July 18, 2016
CompletedFirst Posted
Study publicly available on registry
May 23, 2017
CompletedPrimary Completion
Last participant's last visit for primary outcome
July 1, 2017
CompletedStudy Completion
Last participant's last visit for all outcomes
September 1, 2017
CompletedJune 12, 2017
June 1, 2017
1.3 years
July 18, 2016
June 9, 2017
Conditions
Keywords
Outcome Measures
Primary Outcomes (2)
Increase in e-coupon redemption in MSU centres
Increase in proportion of e-coupons redemmed in MSU centres within 6 months of intervention
6 months
Increase in SRH service uptake in MSU centres
Increase in the proportion of participants taking up an SRH service (of any kind) in an MSU centre within 6 months
6 months
Study Arms (2)
Treatment group (modified text)
EXPERIMENTALThe treatment group will receive a modified text of the current e-coupon. They will also receive notification that they have been enrolled in the study via a second text. They will also receive a series of text message reminders to redeem their e-coupons at intervals of 6, 13 and 18 days after coupon origination.
Control group (standard text)
SHAM COMPARATORParticipants receive control text (SMS) message, which contains a numeric coupon code and no additional text to the standard coupon.
Interventions
The treatment group will receive a modified text of the current e-coupon. They will also receive notification that they have been enrolled in the study via a second text. They will also receive a series of text message reminders to redeem their e-coupons at intervals of 6, 13 and 18 days after coupon origination.
Participants receive control text (SMS) message, which contains a numeric coupon code and no additional text to the standard coupon.
Eligibility Criteria
You may qualify if:
- Callers to the call centre who are over the age of 18, receive an e-coupon, and consent to participate in the research.
You may not qualify if:
- Callers who are below the age of 18, non-recipients of e-coupons, and those who receive e-coupons but do not consent to participate in the study.
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Marie Stopes Internationallead
- Ideas42collaborator
Study Sites (1)
Marie Stopes Uganda call centre
Kampala, Uganda
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Patricia Aujo
Marie Stopes International
- PRINCIPAL INVESTIGATOR
Andrew Fertig, PhD
Ideas42
- PRINCIPAL INVESTIGATOR
Karina Lorenzana
Ideas42
- PRINCIPAL INVESTIGATOR
Andrew Gidudu, MSc
Marie Stopes International
Central Study Contacts
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- CARE PROVIDER
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
July 18, 2016
First Posted
May 23, 2017
Study Start
March 1, 2016
Primary Completion
July 1, 2017
Study Completion
September 1, 2017
Last Updated
June 12, 2017
Record last verified: 2017-06