Young Consumers' Attitudes and Behaviour Towards Sustainable and Healthy Eating

NCT02776410 | Completed

• 1 other identifier: 2013/10/M/HS4/00477
• Study Type: interventional
• Target: 201
• Locations: 0 countries
• Sites: N/A

Brief Summary

The purpose is to investigate young consumers' attitudes and behaviour towards sustainable and healthy eating by applying a multidisciplinary approach, taking into account economical, marketing, public health and environmental related issues. In order to achieve this goal, consumers' reactions on interactive tailored informational messages about sustainable from social, environmental and economical point of view, as well as healthy eating behaviour in a group of Polish young adults will be investigated. Main research questions that will be addressed: What is consumer's current behaviour and perception of sustainable healthy eating? What are factors determining consumers' reactions to messages about sustainable healthy eating? What are consumers' reactions on interactive tailored communication about sustainable and healthy eating behaviour? About 200 Polish consumers will take part in this randomized controlled trial. A stratified design will be used to recruit 18-30 years old adults using smart phones. The sample will be represented for gender and region. Participants will be randomly assigned to either a study or a control group. They will complete a baseline and follow-up survey. An application for smart phones will be developed by a professional IT company in order to deliver personalised messages to the participants. Intervention will take one month. Messages developed following the theory-linked definitions of behaviour change techniques will be sent to the participants every 2-3 days. The six principles of sustainable and healthy behaviour introduced in the campaign "Livewell 2020" will be used as a base to communicate to consumers.

Conditions

Sustainable Healthy Eating Behaviour

Keywords

sustainable healthy eating; consumer behaviour; consumer attitudes

Outcome Measures

Primary Outcomes (1)

• change in sustainable healthy eating behaviour measured by a Sustainable Healthy Eating index

  baseline and follow up 2 months later

Secondary Outcomes (4)

• consumer attitudes towards sustainable healthy eating

  baseline and follow up 2 months later

• consumer knowledge about sustainable healthy eating

  baseline and follow up 2 months later

• Intention towards sustainable healthy eating

  baseline and follow up 2 months later

• Behavioural determinants of sustainable healthy eating based on the Integrative Model

  baseline and follow up 2 months later

Study Arms (2)

Intervention group

EXPERIMENTAL

Group receiving tailored messages promoting sustainable and healthy eating through an mobile-application together with six principles of sustainable healthy eating that will be included in the mobile application,

Behavioral: Consumer reactions to tailored messages sent via app

Control group

NO INTERVENTION

Group who will not download the mobile application

Interventions

Consumer reactions to tailored messages sent via app BEHAVIORAL

The intervention will take 1 month. Participants from the Intervention group will receive tailored messages every 2-3 days with a push notification. Additionally, interaction with the participants via the use of app is foreseen.

Intervention group

Eligibility Criteria

• Age: 18 Years - 30 Years
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64)

You may qualify if:

• user of a smart phone
• Internet user

You may not qualify if:

• user of an older version of a mobile phone

Sponsors & Collaborators

• Zuzanna Pieniak: lead
• National Science Centre, Poland: collaborator

Related Publications (1)

• Pieniak Z, Zakowska-Biemans S, Kostyra E, Raats M. Sustainable healthy eating behaviour of young adults: towards a novel methodological approach. BMC Public Health. 2016 Jul 15;16:577. doi: 10.1186/s12889-016-3260-1.

  PMID: 27421759 DERIVED

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: RANDOMIZED
• Masking: NONE
• Purpose: BASIC SCIENCE
• Intervention Model: PARALLEL
• Sponsor Type: OTHER
• Responsible Party: SPONSOR INVESTIGATOR
• PI Title: phd

Study Record Dates

• First Submitted: May 12, 2016
• First Posted: May 18, 2016
• Study Start: May 1, 2016
• Primary Completion: May 1, 2016
• Study Completion: August 1, 2016
• Last Updated: August 30, 2016

Record last verified: 2016-08

Data Sharing

• IPD Sharing: Will not share