Attention to Incentives
1 other identifier
interventional
2,055
1 country
1
Brief Summary
In this experiment, the investigators will test the effectiveness of a two week 20x incentive multiplier on the investigators' corporate partner's users who are (a) not notified about the incentives in advance, and (b) notified about the incentives and their purpose. The investigators will test which group shows the largest boost in walking during the two week intervention and the most lasting behavior change.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
March 1, 2015
CompletedFirst Submitted
Initial submission to the registry
April 2, 2015
CompletedFirst Posted
Study publicly available on registry
April 8, 2015
CompletedPrimary Completion
Last participant's last visit for primary outcome
May 1, 2015
CompletedOctober 12, 2015
July 1, 2015
2 months
April 2, 2015
October 7, 2015
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
Number of steps taken
30 days
Study Arms (2)
Uninformed
EXPERIMENTALCondition 1
Informed about Incentives and Purpose
EXPERIMENTALCondition 2
Interventions
Users will receive 20x their usual incentives for two weeks, but will either receive no emails informing them about the incentive program.
Users will receive 20x their usual incentives for two weeks, and they will receive emails informing them about the incentives (one announcement before the incentives begin, and one email every two days reminding them about the overall incentive program). These emails will contain information about the incentives and the purpose of the incentives. The reminder emails sent every two days, however, will include more information about the overall program incentives to maximize the number of participants who learn about the incentive program at some point.
Eligibility Criteria
You may not qualify if:
- top 30 percentiles of active walkers
- To the extent possible, given the investigators' target sample size, the investigators will exclude users who were enrolled in the investigators' previous experiment.
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- University of Pennsylvanialead
- Harvard Universitycollaborator
Study Sites (1)
University of Pennsylvania
Philadelphia, Pennsylvania, 19104, United States
Study Officials
- PRINCIPAL INVESTIGATOR
Katherine L. Milkman, Ph.D.
University of Pennsylvania
- PRINCIPAL INVESTIGATOR
Bradford Tuckfield
University of Pennsylvania
- PRINCIPAL INVESTIGATOR
Francesco Gino, Ph.D.
HBS
- PRINCIPAL INVESTIGATOR
Leslie K. John, Ph.D.
HBS
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- PARTICIPANT
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
April 2, 2015
First Posted
April 8, 2015
Study Start
March 1, 2015
Primary Completion
May 1, 2015
Last Updated
October 12, 2015
Record last verified: 2015-07