NCT02411032

Brief Summary

The investigators are proposing an experiment to help Humana investigate when to launch programs or send messages that are designed to improve customers' engagement. The investigators' past research has shown that certain life events and calendar events (e.g., a job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the potential to motivate them to begin pursuing their health goals (e.g., exercising, starting a diet, quitting smoking).

Trial Health

87
On Track

Trial Health Score

Automated assessment based on enrollment pace, timeline, and geographic reach

Enrollment
13,323

participants targeted

Target at P75+ for not_applicable diabetes

Timeline
Completed

Started Apr 2015

Shorter than P25 for not_applicable diabetes

Geographic Reach
1 country

1 active site

Status
completed

Health score is calculated from publicly available data and should be used for screening purposes only.

Trial Relationships

Click on a node to explore related trials.

Study Timeline

Key milestones and dates

Study Start

First participant enrolled

April 1, 2015

Completed
2 days until next milestone

First Submitted

Initial submission to the registry

April 3, 2015

Completed
5 days until next milestone

First Posted

Study publicly available on registry

April 8, 2015

Completed
6 months until next milestone

Primary Completion

Last participant's last visit for primary outcome

October 1, 2015

Completed
Same day until next milestone

Study Completion

Last participant's last visit for all outcomes

October 1, 2015

Completed
Last Updated

May 3, 2017

Status Verified

May 1, 2017

Enrollment Period

6 months

First QC Date

April 3, 2015

Last Update Submit

May 2, 2017

Conditions

DiabetesHypertension

Outcome Measures

Primary Outcomes (1)

  • Medication refills

    frequency of refilling medication

    6 months

Secondary Outcomes (2)

  • Hemoglobin A1C

    6 months

  • LDL cholesterol

    6 months

Study Arms (5)

Reminder control

EXPERIMENTAL

Customers receive a mailing on a random day, which does not coincide with any of the predictable fresh start events.

Behavioral: Reminder

Birthday framed

EXPERIMENTAL

Customers receive a mailing on the most recent Wednesday before the customers' birthday, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.

Behavioral: Fresh startBehavioral: Fresh start framing

New Year's framed

EXPERIMENTAL

Customers receive a mailing on 1/21/15, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.

Behavioral: Fresh startBehavioral: Fresh start framing

Birthday un-framed

EXPERIMENTAL

Customers receive a mailing on the most recent Wednesday before the customers' birthday, but the mailing does not frame the customers' birthday.

Behavioral: Fresh start

New Year's un-framed

EXPERIMENTAL

Customers receive a mailing on 1/21/15, but the mailing does not frame New Year's.

Behavioral: Fresh start

Interventions

ReminderBEHAVIORAL

Customer gets mailing that reminds them to take their medication.

Reminder control
Fresh startBEHAVIORAL

Customers receive a mailing around a fresh start event: New Year's or birthday

Birthday framedBirthday un-framedNew Year's framedNew Year's un-framed
Fresh start framingBEHAVIORAL

The fresh start event will be highlighted in the mailings.

Birthday framedNew Year's framed

Eligibility Criteria

Age18 Years+
Sexall
Healthy VolunteersNo
Age GroupsAdult (18-64), Older Adult (65+)

You may qualify if:

  • customers of our insurance company partner

You may not qualify if:

  • none

Contact the study team to confirm eligibility.

Sponsors & Collaborators

Study Sites (1)

University of Pennsylvania

Philadelphia, Pennsylvania, 19104, United States

Location

MeSH Terms

Conditions

Diabetes MellitusHypertension

Condition Hierarchy (Ancestors)

Glucose Metabolism DisordersMetabolic DiseasesNutritional and Metabolic DiseasesEndocrine System DiseasesVascular DiseasesCardiovascular Diseases

Study Officials

  • Katherine Milkman, Ph.D

    University of Pennsylvania

    PRINCIPAL INVESTIGATOR

Study Design

Study Type
interventional
Phase
not applicable
Allocation
RANDOMIZED
Masking
SINGLE
Who Masked
PARTICIPANT
Purpose
PREVENTION
Intervention Model
FACTORIAL
Sponsor Type
OTHER
Responsible Party
PRINCIPAL INVESTIGATOR
PI Title
Assistant Professor

Study Record Dates

First Submitted

April 3, 2015

First Posted

April 8, 2015

Study Start

April 1, 2015

Primary Completion

October 1, 2015

Study Completion

October 1, 2015

Last Updated

May 3, 2017

Record last verified: 2017-05

Locations

US(1)