Study of the Diffusion of a Smoking Cessation Application Through an Online Network
Online Social Networks for Dissemination of Smoking Cessation Interventions
1 other identifier
interventional
11,413
1 country
1
Brief Summary
Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P75+ for not_applicable
Started Dec 2012
Typical duration for not_applicable
1 active site
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
December 1, 2012
CompletedFirst Submitted
Initial submission to the registry
December 3, 2012
CompletedFirst Posted
Study publicly available on registry
December 11, 2012
CompletedPrimary Completion
Last participant's last visit for primary outcome
October 1, 2013
CompletedStudy Completion
Last participant's last visit for all outcomes
October 1, 2014
CompletedMarch 15, 2016
March 1, 2015
10 months
December 3, 2012
March 14, 2016
Conditions
Outcome Measures
Primary Outcomes (1)
Reproductive rate
The investigators will measure the reproductive rate for each condition, in other words the average number of additional individuals that install the application for each original individual recruited to participate. Higher reproductive rates indicate more efficient and faster dissemination.
30 days
Study Arms (12)
2 - B-passive
EXPERIMENTAL3 - B-active
EXPERIMENTAL4 - B-active, B-passive
EXPERIMENTAL6 - z, B-passive
EXPERIMENTAL7 - z, B-active
EXPERIMENTAL8 - z, B-active, B-passive
EXPERIMENTAL10 - t, B-passive
EXPERIMENTAL11 - t, B-active
EXPERIMENTAL12 - t, B-active, B-passive
EXPERIMENTAL14 - t, z
EXPERIMENTAL15 - t, z, B-active
EXPERIMENTAL16 - t, z, B-active, B-passive
EXPERIMENTALInterventions
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Eligibility Criteria
You may qualify if:
- Facebook user
- Age 18 years or older
- Entered UbiQUITous Facebook Application
- Confirms smoker status
- U.S. resident
You may not qualify if:
- Non-smoker
- Under 18 years old
- Non-U.S. resident
- Non-Facebook advertisement point of entry
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- Truth Initiativelead
Study Sites (1)
Truth Initiative
Washington D.C., District of Columbia, 20001, United States
Related Publications (1)
Cobb NK, Jacobs MA, Saul J, Wileyto EP, Graham AL. Diffusion of an evidence-based smoking cessation intervention through Facebook: a randomised controlled trial study protocol. BMJ Open. 2014 Jan 21;4(1):e004089. doi: 10.1136/bmjopen-2013-004089.
PMID: 24448847DERIVED
Related Links
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Amanda L Graham, PhD
Truth Initiative
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- DOUBLE
- Who Masked
- PARTICIPANT, INVESTIGATOR
- Intervention Model
- FACTORIAL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
December 3, 2012
First Posted
December 11, 2012
Study Start
December 1, 2012
Primary Completion
October 1, 2013
Study Completion
October 1, 2014
Last Updated
March 15, 2016
Record last verified: 2015-03