Message Testing for Tobacco-Related Corrective Statements

NCT01282008 | Completed

• 2 other identifiers: 99991106711-C-N067
• Study Type: observational
• Target: 627
• Locations: 1 country
• Sites: 1

Brief Summary

BACKGROUND: This document outlines the study design and procedures to be used to evaluate a series of corrective statements to augment consumer knowledge and beliefs about smoking as related to past actions of tobacco companies. The statements were ordered by a U.S. Federal Court in U.S. v. Philip Morris USA, Inc., and are intended to target potential misperceptions resultant of past marketing and promotion practices undertaken by the tobacco industry. OBJECTIVES: The U.S. Department of Justice has asked NCI to take the lead on developing and testing corrective statements with adult and youth audiences to ensure both message comprehension and avoidance of unintended consequences of message exposure, such as boomerang effects, smoking triggers, or knowledge gaps. The court has identified five areas that the statements shall address:

• Current smokers (with an oversample of low socioeconomic status individuals)
• General population nonsmokers and former smokers (with an oversample of low socioeconomic status individuals)
• Spanish-speaking Hispanics
• Youth age 14-17 DESIGN: Both qualitative and quantitative methods (focus groups and post-test comparison group Web-enabled surveys) will be used to develop and test a range of corrective statements in the five areas outlined by the court.
• Focus group participants: 48-64
• Survey participants: 2500

Conditions

Tobacco; Smoking; Communication

Keywords

Online Surveys; Tobacco Corrective Statements; Message Testing; Focus Groups

Outcome Measures

Primary Outcomes (1)

• Knowledge

  Tobacco-related knowledge, attitudes, and beliefs were measured at baseline and after exposure to message stimuli.

  Immediately upon exposure to stimuli

Study Arms (1)

Focus Groups

Focus Groups about smoking messages

Eligibility Criteria

• Age: 14 Years - 17 Years
• Sex: all
• Healthy Volunteers: No
• Age Groups: Child (0-17)
• Sampling Method: Probability Sample

Study Population

Random sample of GfK Web panel participants.@@@@@@

You may qualify if:

• Youth age 14-17
• Youth current smokers, former smokers, and never smokers
• Youth male and female genders
• Youth of all race/ethnicity categories, including: White, Black/African American, Asian, Hispanic/Latino, American Indian/Alaskan Native, Native Hawaiian/Pacific Islander

You may not qualify if:

• Participants will be excluded from focus groups and survey if they work in:
• Media
• Advertising, market research
• Public health or health promotion
• An employee of the Federal Govemment who works at HHS or DoJ
• The tobacco or alcohol industries

Sponsors & Collaborators

• National Cancer Institute (NCI): lead

Study Sites (1)

National Cancer Institute (NCI), 9000 Rockville Pike

Bethesda, Maryland, 20892, United States

Location

Related Publications (3)

• Ayanian JZ, Cleary PD. Perceived risks of heart disease and cancer among cigarette smokers. JAMA. 1999 Mar 17;281(11):1019-21. doi: 10.1001/jama.281.11.1019.

  PMID: 10086437 BACKGROUND

• Evans WD, Crankshaw E, Nimsch C, Morgan-Lopez A, Farrelly MC, Allen J. Media and secondhand smoke exposure: results from a national survey. Am J Health Behav. 2006 Jan-Feb;30(1):62-71. doi: 10.5555/ajhb.2006.30.1.62.

  PMID: 16430321 BACKGROUND

• Stryker JE, Moriarty CM, Jensen JD. Effects of newspaper coverage on public knowledge about modifiable cancer risks. Health Commun. 2008 Jul;23(4):380-90. doi: 10.1080/10410230802229894.

  PMID: 18702002 BACKGROUND

MeSH Terms

Conditions

Smoking; Communication

Condition Hierarchy (Ancestors)

Behavior

Study Officials

• Kelly D Blake, D.Sc.

  National Cancer Institute (NCI)

  PRINCIPAL INVESTIGATOR

Study Design

• Study Type: observational
• Observational Model: CASE ONLY
• Time Perspective: CROSS SECTIONAL
• Sponsor Type: NIH
• Responsible Party: SPONSOR

Study Record Dates

• First Submitted: January 21, 2011
• First Posted: January 24, 2011
• Study Start: January 21, 2011
• Last Updated: December 20, 2019

Record last verified: 2019-01-22

Locations

US (1)