A Study to Evaluate the Impact of Direct and Surrogate Advertising and Compliance With the Bill With the Respect to Sale of Tobacco Products Around Educational Institutes

NCT01275950 | Unknown DMC

• 1 other identifier: 647
• Study Type: interventional
• Target: 480
• Locations: 1 country
• Sites: 1

Brief Summary

The Project aims at enlisting the outlets selling tobacco in any form and enlisting the tobacco based advertisements (Direct and Surrogate) directed towards the community, within 100 yards of the selected educational institutes and studying their impact on the students of that institute. This will further be followed by an intervention program directed at the outlet owners which entails creating awareness about the harmful effects of tobacco and the existing bill and thereby assessing any change in Knowledge, Attitude and Practice. The results thus obtained will facilitate implementation of the existing Bill.

Conditions

Assessing and Creating Awareness About the Tobacco Law

Keywords

Tobacco vendor; students; knowledge; attitude; practice; direct advertisements; surrogate advertisements

Outcome Measures

Primary Outcomes (1)

• KAP of tobacco vendors about Tobacco Bill

  The primary outcome is assessment of the Knowledge, Attitude and Practice of shop owners towards tobacco ill-effects and the existing Bill and to determine the impact of our intervention on their knowledge regarding the same. Evaluation of the impact these outlets and the advertisements on the students of the selected educational institutes.

  one year

Secondary Outcomes (1)

• post-intervention KAP

  six months

Interventions

Health Education BEHAVIORAL

1. Implementing the intervention programme designed for creating awareness about harmful effect of tobacco (smoked and smokeless forms) and the current regulation to the shop-owners. 2. Administering the questionnaire to objectively asses the impact of direct/ surrogate tobacco advertisements influencing student behavior and perception about tobacco and tobacco products. 3. Implementing the intervention programme designed for creating awareness about harmful effect of tobacco (smoked and smokeless forms) and the current regulation to the students through interactive sessions with students in their respective educational institute.

Eligibility Criteria

• Age: 18 Years+
• Sex: all
• Healthy Volunteers: Yes
• Age Groups: Adult (18-64), Older Adult (65+)

You may qualify if:

• Shop owners of the outlets selling tobacco/ tobacco based products, the outlets lying within 100 yards radius of the selected educational institute.
• Students in the age- group of 18-25 years from within the selected educational institute.

You may not qualify if:

• Students outside the 18-25 yrs age group

Sponsors & Collaborators

• Tata Memorial Hospital: lead

Study Sites (1)

Tata Memorial Hospital

Mumbai, Maharashtra, 400012, India

RECRUITING

MeSH Terms

Conditions

Behavior

Study Officials

• Sharmila A Pimple, MD

  Tata Memorial Hospital

  PRINCIPAL INVESTIGATOR

• Gauravi A Mishra, MD

  Tata Memorial Hospital

  PRINCIPAL INVESTIGATOR

Central Study Contacts

Sharmila A Pimple, MD

CONTACT

912224154379; drsharmilapatil@yahoo.com

Gauravi A Mishra, MD

CONTACT

912224157532; gauravi2005@yahoo.co.in

Study Design

• Study Type: interventional
• Phase: not applicable
• Allocation: NA
• Masking: NONE
• Purpose: PREVENTION
• Intervention Model: SINGLE GROUP
• Sponsor Type: OTHER GOV

Study Record Dates

• First Submitted: June 11, 2010
• First Posted: January 13, 2011
• Study Start: May 1, 2010
• Primary Completion: April 1, 2011
• Study Completion: April 1, 2011
• Last Updated: January 13, 2011

Record last verified: 2010-06

Locations

IN (1)