Marketing Fall Prevention Classes to Older Adults in Faith-Based Congregations
1 other identifier
interventional
51
1 country
2
Brief Summary
This cluster randomized trial will test whether a social marketing program implemented in churches can motivate older adults to join exercise classes, in order to improve their strength and balance and thus prevent falls.
Trial Health
Trial Health Score
Automated assessment based on enrollment pace, timeline, and geographic reach
participants targeted
Target at P25-P50 for not_applicable
Started Oct 2007
Longer than P75 for not_applicable
2 active sites
Health score is calculated from publicly available data and should be used for screening purposes only.
Trial Relationships
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Study Timeline
Key milestones and dates
Study Start
First participant enrolled
October 1, 2007
CompletedFirst Submitted
Initial submission to the registry
October 9, 2007
CompletedFirst Posted
Study publicly available on registry
October 11, 2007
CompletedPrimary Completion
Last participant's last visit for primary outcome
September 1, 2011
CompletedStudy Completion
Last participant's last visit for all outcomes
January 1, 2012
CompletedDecember 3, 2018
November 1, 2018
3.9 years
October 9, 2007
November 29, 2018
Conditions
Keywords
Outcome Measures
Primary Outcomes (1)
The primary endpoint is defined as attending at least one balance-retraining exercise class designed to reduce older adult falls
During the two-year intervention period
Secondary Outcomes (1)
Baseline fall-risk status of participants who attend at least one balance-retraining exercise class for fall prevention
During the two-year intervention period
Study Arms (2)
Social marketing program
EXPERIMENTALBehavioral: Social marketing program to motivate exercise class participation
Control
NO INTERVENTIONControl: No intervention
Interventions
Using qualitative research methods, a targeted social marketing program, including a 'marketing toolkit,' was developed to motivate participation in exercise classes by older adult members of churches. The Health Belief and Transtheoretical Models formed the theoretical basis for the social marketing planning process and guided program design. The marketing program aimed to increase exercise class attractiveness, usability, and uptake by reducing barriers and costs, and using messaging about benefits and enhanced convenience to motivate participation. The intervention was implemented through churches.
Eligibility Criteria
You may qualify if:
- Churches located in Mesa County, Colorado, that have adult members who are aged 60 and older
- Exercise class participants will include community-dwelling members of enrolled churches who are aged 60 and older, English- or Spanish-speaking, ambulatory with or without assistive devices, and cognitively able to consent and be tested.
You may not qualify if:
- Older adults with any medical condition that precludes participation in an exercise program, as determined by the participant or their physician, or who are not physically able to pass the Modified-Clinical Test of Sensory Interaction in Balance (M-CTSIB) at baseline
Contact the study team to confirm eligibility.
Sponsors & Collaborators
- University of Colorado, Denverlead
- Centers for Disease Control and Preventioncollaborator
- Colorado State Universitycollaborator
- Colorado Department of Public Health and Environmentcollaborator
- University of Utahcollaborator
Study Sites (2)
University of Colorado Health Sciences Center
Denver, Colorado, 80262, United States
Colorado Department of Public Health and Environment
Grand Junction, Colorado, 81501, United States
Related Publications (4)
Clark L, Thoreson S, Goss CW, Zimmer LM, Marosits M, DiGuiseppi C. Understanding fall meaning and context in marketing balance classes to older adults. J Appl Gerontol. 2013 Feb;32(1):96-119. doi: 10.1177/0733464811399896. Epub 2011 Apr 1.
PMID: 25473927BACKGROUNDCurrie DW, Thoreson SR, Clark L, Goss CW, Marosits MJ, DiGuiseppi CG. Factors Associated With Older Adults' Enrollment in Balance Classes to Prevent Falls: Case-Control Study. J Appl Gerontol. 2020 Aug;39(8):908-914. doi: 10.1177/0733464818813022. Epub 2018 Nov 18.
PMID: 30451055BACKGROUNDDiGuiseppi CG, Thoreson SR, Clark L, Goss CW, Marosits MJ, Currie DW, Lezotte DC. Church-based social marketing to motivate older adults to take balance classes for fall prevention: cluster randomized controlled trial. Prev Med. 2014 Oct;67:75-81. doi: 10.1016/j.ypmed.2014.07.004. Epub 2014 Jul 12.
PMID: 25025522RESULTClark L, Thoreson S, Goss CW, Marosits M, Zimmer LM, Flattes V, DiGuiseppi C. Older Adults' Perceptions of a Church-Based Social Marketing Initiative to Prevent Falls Through Balance and Strength Classes. J Appl Gerontol. 2021 Nov;40(11):1475-1482. doi: 10.1177/0733464820984288. Epub 2021 Jan 6.
PMID: 33406989DERIVED
MeSH Terms
Conditions
Condition Hierarchy (Ancestors)
Study Officials
- PRINCIPAL INVESTIGATOR
Carolyn G DiGuiseppi, MD, MPH, PhD
University of Colorado, Denver
Study Design
- Study Type
- interventional
- Phase
- not applicable
- Allocation
- RANDOMIZED
- Masking
- SINGLE
- Who Masked
- OUTCOMES ASSESSOR
- Purpose
- PREVENTION
- Intervention Model
- PARALLEL
- Sponsor Type
- OTHER
- Responsible Party
- SPONSOR
Study Record Dates
First Submitted
October 9, 2007
First Posted
October 11, 2007
Study Start
October 1, 2007
Primary Completion
September 1, 2011
Study Completion
January 1, 2012
Last Updated
December 3, 2018
Record last verified: 2018-11